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Achieve your

personal best

in real estate

 

At Performance Coaching, success is more than sales—it means building a sustainable, scalable, and stress-free business. Get started with weekly advice and motivation, straight to your inbox.

Achieve your

personal best

in real estate

At Performance Coaching, success is more than sales—it means building a sustainable, scalable, and stress-free business. Get started with weekly advice and motivation, straight to your inbox.

MARK YOUR CALENDAR

The Full Fee Agent Conference

March 25 & 26, 2024 | Los Angeles, CA

Network, collaborate, and learn with other agents who are committed to stacking the odds in their favor.

LEARN MORE

Featuring:

Chris Voss

Steve Shull

Derek Gaunt

Marcella Oakley

Jorge Gayle

"I cannot say enough good things about coaching with Steve.

It is a privilege. He is the real deal. If you put in the work with his guidance, he will get you there and keep you going.  He will help you rewire your brain and make more money, scale down your chaos and enjoy your life. Now I take at least one day off every weekend. Hadn’t done that for the past twenty years. I cherish the coaching and look forward to so much more."

Ellen Schwartz
Westchester County, NY

"I cannot say enough good things about coaching with Steve.

It is a privilege. He is the real deal. If you put in the work with his guidance, he will get you there and keep you going.  He will help you rewire your brain and make more money, scale down your chaos and enjoy your life. Now I take at least one day off every weekend. Hadn’t done that for the past twenty years. I cherish the coaching and look forward to so much more."

Ellen Schwartz
Westchester County, NY

OUR APPROACH

A relentless focus on the fundamentals

 

You don’t need a new idea or a magic pill to get to the next level—just consistent execution. Here, you’ll master the only 6 things you need to build a thriving repeat and referral real estate business.

Mindset of Harmony

Live and work in peace—not stress—every single day, no matter what.

Time Blocking

Take control of your time and get what’s most important done.

CRM

Your most powerful business building tool to run a repeat and referral business.

Process Management

Build structure and continuous improvement into everything you do.

Tactical Empathy

Become a trusted advisor by making your clients feel understood.

Numbers Tracking

Make decisions with real information, not instinct and impulse.

LEARN MORE

GET A TASTE

This book changes everything

⭐⭐⭐⭐⭐

“This is an absolute must-read, read, and reread for anyone who genuinely cares about leveling up their service as a real estate advisor. This is my real estate bible, cutting through all the noise surrounding us real estate professionals.”

“Steve's approach to real estate is exactly what I've been searching for…not salesy or pushy, but instead, to be authentic and curious. There is so much valuable content in this book that you will use it as a guide and a reference for the rest of your real estate career.”

“Wow! Just what I needed to hear. This is definitely the best business book in my library. I'll be implementing what I've learned immediately!”

Read the first chapter for free

WORK WITH US

Coaching

Work 1-on-1 or in a group with a live coach who will give you personalized feedback and hold you accountable.

  • 1:1 weekly coaching
  • Small group coaching
  • Daily accountability calls
  • CRM coaching
  • ...and more
LEARN MORE

Courses

Accelerate your growth as a real estate professional with one of our interactive online courses.

  • The Full Fee Agent
  • The Ultimate Team Playbook
  • The CRM Bootcamp
  • Process & Checklist Master Class
  • ...and more
LEARN MORE

Try it for yourself

Get a 14-day free trial of the Daily Accountability Calls with our head coach, Steve Shull. That's up to 10 hours of FREE coaching to decide if our style is right for you.

Read the blog

What Every Agent Should Do Before the End of the Year

Nov 27, 2023

What the Legal Battle Around Real Estate Commissions Means for You

Nov 20, 2023

The One Fear That's Holding Your Business Back

Nov 13, 2023
SEE MORE

"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years.

I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. Consistent contact via my CRM, great dialogue, and especially time blocking. I schedule my family, my exercise, my classes, and my fun first and then whatever time is left, I work. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."

Jeffrey Saad
Los Angeles, CA

"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years.

I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. Consistent contact via my CRM, great dialogue, and especially time blocking. I schedule my family, my exercise, my classes, and my fun first and then whatever time is left, I work. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."

Jeffrey Saad
Los Angeles, CA

Ready to make your business repeatable, sustainable, and scalable?

 

BOOK A FREE CONSULTATION

Ready to make your business repeatable, sustainable, and scalable?

BOOK A FREE CONSULTATION