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We’ll teach you to build a business that’s sustainable, scalable, and stress-free. No BS, no distractions, no excuses—just consistent execution of the few things that truly matter. 


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News & Events

FREE Live Workshop: Talking Commission with Sellers

Thu. 5/23 @ 1:30 PM ET / 10:30 AM PT

With the separation of buyer and seller commissions, the fee discussion with sellers has a new element of complexity. In this FREE 1-hour workshop with Steve Shull and Laurie Gilmore, you'll learn how to navigate this change with confidence and clarity.

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Meet Laurie Gilmore

Now available for private coaching

Please welcome the newest coach on our team! Laurie is a real estate broker who has built a thriving business entirely composed of repeat and referral clients. She's passionate about helping others master Tactical Empathy and cultivate a mindset of harmony so they too can grow a stress-free business built on trust, respect, and a high level of professionalism.

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Meet Lauren Mitrick Wood

Now available for private coaching

Lauren is the founder of the Olive Well team at Compass in Chicago, where she helps her agents grow their books of business through marketing that’s unique, authentic, and strategic. We just launched her new private coaching package, The 5-Hour Marketing Makeover, for agents who want to step up their marketing game without outsourcing it. In just 5 one-hour calls, Lauren will help you make your brand feel like YOU, everywhere you show up.

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Learn with us


We have a range of programs and resources designed to meet you wherever you are.



Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.


Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.


Dive deep into a specific topic on your own schedule with our on-demand video courses.

Live Events

Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.

Explore our programs

We'll teach you how to...

Charge a full fee, every time

It’s not impossible—in fact, it’s essential. Learning to ask for (and get) 6% will transform you from a commodity into a trusted advisor, sought after and valued by your clients.

Make the deals come to you

Tired of chasing deals and feeling like a pushy salesperson? Learn how to nurture your relationships the right way, to fill your pipeline with repeat and referral business that comes to you effortlessly.

Stress less—way less

Say goodbye to constant anxiety and overwhelm. Learn how to get out of crisis mode, navigate tough conversations with ease, and make confident decisions about how to run your business.

Get your life back

Leave the 24/7 work life behind. Learn how to manage your time and streamline your processes so all the important things get done, without spilling into your evenings and weekends.

Stop wasting your resources

No more time wasted on people who will never hire you. No more money wasted on marketing that doesn’t work. No more energy wasted on worrying. Learn how to focus your resources on what actually moves the needle.

Build a sellable business

Don’t let your last deal be your last paycheck. Learn how to treat your business like a business, not just a job, so you can pass it on or sell it when you retire—and reap the rewards.

This coaching is life-changing

"I cannot say enough good things about coaching with Steve. It is a privilege. He is the real deal. If you put in the work with his guidance, he will get you there and keep you going. He will help you rewire your brain and make more money, scale down your chaos and enjoy your life. Now I take at least one day off every weekend. Hadn’t done that for the past twenty years. I cherish the coaching and look forward to so much more."

Ellen Schwartz

Westchester County, NY

"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."

Jeffrey Saad

Los Angeles, CA

"Steve is a rock star, and his words and guidance have positively changed my business in these last 4 years! Before his coaching, my team's commissions averaged close to 5%. Now, we have implemented the Full Fee Agent mindset, and we have earned as much as $400,000 more since making 6% our standard. Steve's coaching has helped me and my whole team to be more efficient and productive. We waste less time, so we can enjoy more time off than we have for years!"

Jody Clegg

Huntington Beach, CA

Try it for yourself

See what we're talking about

3 Essential Truths That Apply to EVERY Real Estate Agent

May 19, 2024

The One Thing My Top Clients All Have In Common

May 12, 2024

Meet Our Strategic Marketing Coach, Lauren Mitrick Wood

May 05, 2024

Read the blog

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