Make your real estate business work for you. No burnout necessary.
We’ll teach you to build a business that’s sustainable, scalable, and stress-free. No BS, no distractions, no excuses—just consistent execution of the few things that truly matter.
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Ask the Coaches
What hard conversations are you avoiding or currently worried about? Tell us, and we just might answer your question in our monthly webinar or on our Q&A page!
News & Events
Monthly Workshop: Navigating Tough Talks
Sep. 18, 1:30 - 2:30 ET
Join us to learn how to handle the hardest conversations in real estate...and LOVE it.
Register for Tactical Empathy Bootcamp with Laurie Gilmore
10 weeks starting Sep. 12th
In this live coaching program, you’ll dive deep into the core concepts and tools of Tactical Empathy, building the foundational skills you need to create a strong repeat and referral business.
Join an expert-led Role Play Group
Launching Sep. 3rd
Become a master of Tactical Empathy through consistent practice of real-world conversations in a small group, with guidance and feedback from an expert coach. Choose from daily or weekly practice programs to fit your schedule and budget!
Learn with us
We have a range of programs and resources designed to meet you wherever you are.
Books
Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.
Coaching
Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.
Courses
Dive deep into a specific topic on your own schedule with our on-demand video courses.
Live Events
Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.
We'll teach you how to...
Charge a full fee, every time
It’s not impossible—in fact, it’s essential. Learning to ask for (and get) 6% will transform you from a commodity into a trusted advisor, sought after and valued by your clients.
Make the deals come to you
Tired of chasing deals and feeling like a pushy salesperson? Learn how to nurture your relationships the right way, to fill your pipeline with repeat and referral business that comes to you effortlessly.
Stress less—way less
Say goodbye to constant anxiety and overwhelm. Learn how to get out of crisis mode, navigate tough conversations with ease, and make confident decisions about how to run your business.
Get your life back
Leave the 24/7 work life behind. Learn how to manage your time and streamline your processes so all the important things get done, without spilling into your evenings and weekends.
Stop wasting your resources
No more time wasted on people who will never hire you. No more money wasted on marketing that doesn’t work. No more energy wasted on worrying. Learn how to focus your resources on what actually moves the needle.
Build a sellable business
Don’t let your last deal be your last paycheck. Learn how to treat your business like a business, not just a job, so you can pass it on or sell it when you retire—and reap the rewards.
This coaching is life-changing
"I cannot say enough good things about coaching with Steve. It is a privilege. He is the real deal. If you put in the work with his guidance, he will get you there and keep you going. He will help you rewire your brain and make more money, scale down your chaos and enjoy your life. Now I take at least one day off every weekend. Hadn’t done that for the past twenty years. I cherish the coaching and look forward to so much more."
Ellen Schwartz
Westchester County, NY
"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."
Jeffrey Saad
Los Angeles, CA
"Steve is a rock star, and his words and guidance have positively changed my business in these last 4 years! Before his coaching, my team's commissions averaged close to 5%. Now, we have implemented the Full Fee Agent mindset, and we have earned as much as $400,000 more since making 6% our standard. Steve's coaching has helped me and my whole team to be more efficient and productive. We waste less time, so we can enjoy more time off than we have for years!"
Jody Clegg
Huntington Beach, CA
Ready to make your real estate business sustainable, scalable, and stress-free?
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