NEW LIVE COACHING PROGRAM STARTING OCT. 3
Beyond the Book
Practicing Tactical Empathy with Danielle Lazier
Tactical Empathy is the life-changing skill that lets you earn 6%, have tough conversations with ease, and become your clients' trusted advisor for life. You read about it in The Full Fee Agent—now put it into practice in this 6-week live role play class, led by a master.
LEARN MORE"Danielle is the agent who has embraced Tactical Empathy more than any other. Her mastery of this methodology is obvious. She is in the field every day putting this work to the test, in real life and real time. Join her in this program to dramatically increase your communication, negotiating, and business-building skills."
Steve Shull
OUR APPROACH
A relentless focus on the fundamentals
You don’t need a new idea or a magic pill to get to the next level—just consistent execution. Here, you’ll master the only 6 things you need to build a thriving repeat and referral real estate business.

Mindset of Harmony
Live and work in peace—not stress—every single day, no matter what.

Time Blocking
Take control of your time and get what’s most important done.

CRM
Your most powerful business building tool to run a repeat and referral business.

Process Management
Build structure and continuous improvement into everything you do.

Tactical Empathy
Become a trusted advisor by making your clients feel understood.

Numbers Tracking
Make decisions with real information, not instinct and impulse.
GET A TASTE
This book changes everything

⭐⭐⭐⭐⭐
“This is an absolute must-read, read, and reread for anyone who genuinely cares about leveling up their service as a real estate advisor. This is my real estate bible, cutting through all the noise surrounding us real estate professionals.”
“Steve's approach to real estate is exactly what I've been searching for…not salesy or pushy, but instead, to be authentic and curious. There is so much valuable content in this book that you will use it as a guide and a reference for the rest of your real estate career.”
“Wow! Just what I needed to hear. This is definitely the best business book in my library. I'll be implementing what I've learned immediately!”
Read the first chapter for free
WORK WITH US

Coaching
Work 1-on-1 or in a group with a live coach who will give you personalized feedback and hold you accountable.
- 1:1 weekly coaching
- Small group coaching
- Daily accountability calls
- CRM coaching
- ...and more

Courses
Accelerate your growth as a real estate professional with one of our interactive online courses.
- The Full Fee Agent
- The Ultimate Team Playbook
- The CRM Bootcamp
- Process & Checklist Master Class
- ...and more
Try it for yourself
Get a 14-day free trial of the Daily Accountability Calls with our head coach, Steve Shull. That's up to 10 hours of FREE coaching to decide if our style is right for you.