Our Books

Real Estate Is Not Rocket Science

The Six Core Building Blocks to Succeed in Any Market

by Steve Shull

Would it be crazy to think you could do the same amount of business in less than half the time, with zero stress?

It doesn’t take any fancy new ideas or secret strategies. In fact, looking for those things is precisely what keeps most agents stuck. They lose sight of the essentials, overcomplicate things, and end up working much harder than necessary.

Real estate is actually a very simple business where success comes down to one thing: consistent execution of the fundamentals.

From over thirty years of coaching agents, Steve Shull has distilled these fundamentals down to six simple building blocks. They’re all you need to transform your work from an exhausting, never-ending chase into a scalable, stress-free business. In this step-by-step playbook, you’ll discover those building blocks and, most importantly, develop the mindset to execute them relentlessly.

The Full Fee Agent

How to Stack the Odds in Your Favor as a Real Estate Professional

by Steve Shull and Chris Voss

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business.

Not anymore.

The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.

Every deal comes easier, with less stress and more profit. The tough conversations that used to haunt you become effortless. Your pipeline fills with repeat and referral clients—and you feel more authentic and balanced than ever before.

It’s all thanks to one crucial skill, and this is the one book you need to master it.

Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives.

The Real Estate Team Playbook

Work Smarter. Profit More. Get Your Life Back.

by Steve Shull, Dana Green and Jonathan Lack

The solo real estate agent is obsolete. Given our digital age and market volatility, lone agents can barely spark client interest—let alone close the deals and clinch the referrals needed to grow.

To excel in real estate, you need a highly effective team—but frankly, most teams lack strategy, structure, and true leadership.

The Real Estate Team Playbook offers a step-by-step guide to doing real estate teams right. Co-authored by an MVP Realtor and team leader, a former Miami Dolphin turned real estate coach, and a serial entrepreneur, this book unpacks how team leaders and members alike can build a powerful business, leveraging everyone’s strengths to outperform the competition and thrive.

You Can't Scale Chaos

The Veteran Real Estate Agent’s Guide to Working Smarter and Selling More

by Jonathan Lack

Most real estate agents—even successful veterans—work in chaos.

Picture this: You have a great track record of selling and executing transactions, and because you have been willing to work hard at it, you’ve made good money. However, the more success you have achieved, the more the chaos has grown. Now that we are in a post-COVID world with high interest rates, limited inventory, and longer days on market, working sixty-plus hours a week alone isn’t enough to accomplish your goals. You’ve maxed out the “hard work” card.

At this point, there’s only one way to keep growing: work smarter.

That’s Jonathan Lack’s specialty. In this book, he teaches you how to ask the right questions and leverage your resources to maximize what your business can do—without working any harder but rather working smarter than you do today.