Our Books
Whether you're a seasoned veteran or new to real estate, the insights in these books will be rocket fuel for your business.
You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business.
Not anymore.
The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.
Every deal comes easier, with less stress and more profit. The tough conversations that used to haunt you become effortless. Your pipeline fills with repeat and referral clients—and you feel more authentic and balanced than ever before.
It’s all thanks to one crucial skill, and this is the one book you need to master it.
Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives.
Want a taste? Read the first chapter for free:
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“This is an absolute must-read, read, and reread for anyone who genuinely cares about leveling up their service as a real estate advisor. This is my real estate bible, cutting through all the noise surrounding us real estate professionals.”
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“Steve's approach to real estate is exactly what I've been searching for…not salesy or pushy, but instead, to be authentic and curious. There is so much valuable content in this book that you will use it as a guide and a reference for the rest of your real estate career.”
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“Wow! Just what I needed to hear. This is definitely the best business book in my library. I'll be implementing what I've learned immediately!”
Already reading it? Take the next step to apply what you're learning and see real change.
GO BEYOND THE BOOK
Would it be crazy to think you could do the same amount of business in less than half the time, with zero stress?
It doesn’t take any fancy new ideas or secret strategies. In fact, looking for those things is precisely what keeps most agents stuck. They lose sight of the essentials, overcomplicate things, and end up working much harder than necessary.
Real estate is actually a very simple business where success comes down to one thing: consistent execution of the fundamentals.
From over thirty years of coaching agents, Steve Shull has distilled these fundamentals down to six simple building blocks. They’re all you need to transform your work from an exhausting, never-ending chase into a scalable, stress-free business. In this step-by-step playbook, you’ll discover those building blocks and, most importantly, develop the mindset to execute them relentlessly.
Coming soon! Get notified when it's out:
The solo real estate agent is obsolete. Given our digital age and market volatility, lone agents can barely spark client interest—let alone close the deals and clinch the referrals needed to grow.
To excel in real estate, you need a highly effective team—but frankly, most teams lack strategy, structure, and true leadership.
The Real Estate Team Playbook offers a step-by-step guide to doing real estate teams right. Co-authored by an MVP Realtor and team leader, a former Miami Dolphin turned real estate coach, and a serial entrepreneur, this book unpacks how team leaders and members alike can build a powerful business, leveraging everyone’s strengths to outperform the competition and thrive.
