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Aiming for excellence? Start with great fundamentals.

Aiming for excellence? Start with great fundamentals.

Everybody wants to sell you quick fixes—shiny new ideas that promise to solve all your problems effortlessly.

You know what we call those? Distractions. Time wasters. B.S.

Real estate is a simple business. Success doesn’t require innovation. It requires consistent execution of the fundamentals.

That's what you'll find here.

That's what you'll find here.

We’ll teach you the 6 building blocks of real estate—the only 6 things your business needs—and help you actually do them every single day.

The result? A scalable, resilient business and a balanced, stress-free life.

"Steve is a rock star, and his words and guidance have positively changed my business in these last 4 years!

Before his coaching, my team's commissions averaged close to 5%. Now, we have implemented the "Full Fee Agent" mindset, and we have earned as much as $400,000 more since bringing our commission to 6% as our standard. Steve's coaching related to time blocking, "the favorite or the fool," dialogue, tactical empathy, CRM and more has helped me and my whole team to be more efficient and productive. We waste less time, so we can enjoy more time off than we have for years!"

Jody Clegg
Huntington Beach, CA

"Steve is a rock star, and his words and guidance have positively changed my business in these last 4 years!

Before his coaching, my team's commissions averaged close to 5%. Now, we have implemented the "Full Fee Agent" mindset, and we have earned as much as $400,000 more since bringing our commission to 6% as our standard. Steve's coaching related to time blocking, "the favorite or the fool," dialogue, tactical empathy, CRM and more has helped me and my whole team to be more efficient and productive. We waste less time, so we can enjoy more time off than we have for years!"

Jody Clegg
Huntington Beach, CA

More income, more time, less stress.

You can have that...but it takes effort, dedication, and the willingness to give up your old ways and learn new ones.

That’s not easy, so most agents just settle for constant chaos and struggle.

If you refuse to settle—if you’re ready to put in the work it takes to make a real change—you’re in the right place.

Welcome.

More income, more time, less stress...

You can have that...but it takes effort, dedication, and the willingness to give up your old ways and learn new ones.

That’s not easy, so most agents just settle for constant chaos and struggle.

If you refuse to settle—if you’re ready to put in the work it takes to make a real change—you’re in the right place.

Welcome.

Meet our expert coaches.

Steve Shull

Dana Green

Jonathan Lack

Caroline Wilkins

Susie Adamson

"Steve's coaching is like lighting in a bottle.

It rattles you to the core but produces unquestionable results. He seems like the most intense guy but stoically calls you to check the very nature of your being and get to the truth of the matter in every situation, which refines your process and makes you better in every area. Seems like lots pressure but once you submit to it and go through it, the outcome is assured. I highly recommend Steve's coaching—it works!!!"

Alessandra Castrogiovanni
Los Angeles, CA

"Steve's coaching is like lighting in a bottle.

It rattles you to the core but produces unquestionable results. He seems like the most intense guy but stoically calls you to check the very nature of your being and get to the truth of the matter in every situation, which refines your process and makes you better in every area. Seems like lots pressure but once you submit to it and go through it, the outcome is assured. I highly recommend Steve's coaching—it works!!!"

Alessandra Castrogiovanni
Los Angeles, CA

Ready to make your business repeatable, sustainable, and scalable?

 

BOOK A FREE CONSULTATION

Ready to make your business repeatable, sustainable, and scalable?

 

BOOK A FREE CONSULTATION