How you do business is more important than how much business you do.
It might sound crazy, but this radically different approach to real estate is the key to reaching your highest potential without burning out.
Read on to see what we mean
WHAT WE TEACH
The Performance Six
Building a thriving repeat-and-referral business is simpler than you think. All you need are these 6 things—which is why all our programs are built around them.
Practice Mindfulness
Navigate life with curiosity, acceptance, and non-judgment.
Optimize Time
Prioritize what matters most to maximize productivity and focus.
Cultivate Relationships
Lead with love, build trust, and nurture a loyal community.
Implement Systems
Create streamlined processes that raise the bar for consistency and efficiency.
Master Communication
Use Tactical Empathy® to spark honest, collaborative conversation.
Act Strategically
Align your daily actions with your long-term goals.
HOW WE TEACH IT
We build habits that build your business
Real estate is a lot like fitness. Success doesn’t take special smarts or luck—it takes consistency.
If you jump from idea to idea expecting instant results, you’ll never get anywhere. But if you commit to the basics and aim to get a little better every day, there’s no limit on how far you can go.
That’s why we don’t just give you information—we help you create new habits.
Your old habits are keeping you stuck and miserable, and they’re hard to break by yourself. You need someone to hold you accountable for doing things differently, over and over…until it’s so automatic you can’t imagine going back to your old ways.
That’s what we’re here for.
WHO IT'S FOR
You belong here if you’re…
✔ Committed to making great money AND having a life
✔ Curious about new ideas and open to questioning old ones
✔ Collaborative with like-minded agents who support you
✔ Courageous enough to leave your comfort zone
And most important of all…
✔ COACHABLE enough to actually do what we teach you
Are you coachable? Take the quiz!
" Working with Steve Shull and listening to his daily coaching calls has been transformative for both my business and how I show up as a leader. Steve has a way of cutting through the noise and holding me accountable to the standards I say I want to live by. His coaching isn’t about quick hacks or surface-level motivation—it’s about rewiring how you think, building sustainable habits, and operating from clarity instead of chaos.
What I value most is that Steve makes me feel deeply understood, while also challenging me in the exact ways I need to grow. Every call reinforces that real estate isn’t just about transactions; it’s about mastery, presence, and running a true business. This experience has been grounding, uncomfortable in the best way, and exactly what I needed to scale with purpose."
Gabrielle Witkin TTR Sotheby's | Washington, DC
Our coaches are the real deal
They’re caring, intelligent, and life-tested. This is not theory for them—they’re actually out there building sustainable, scalable, stress-free real estate businesses every day.
