LIVE 10-WEEK COURSE
Mastering Communications in Real Estate
with Laurie Gilmore
Join us for this transformative 10-week journey that will change not just how you communicate with clients, but how you experience your entire practice.
This isn't about adding more techniques to your repertoire – it's about developing the kind of deep understanding that allows you to connect authentically with clients at a level most agents never reach.
Starts, Thursday September 11th.

The difference between good agents and great ones isn't just what they say
It's their capacity to truly understand clients at the deepest level.
This comprehensive course examines the emotional intelligence foundations that drive elite communication, the scientific basis of empathic connection, and the identity dynamics that shape every client interaction.

What You'll Gain
✔ Discover the science behind what makes great communicators extraordinary in this groundbreaking 10-week masterclass.
✔ Move beyond scripts and techniques to understand the emotional intelligence and empathy foundations that transform ordinary agents into trusted advisors. Developed specifically for real estate professionals who have mastered the basics and are ready to elevate their practice to elite status.
✔ Develop deep emotional intelligence to understand clients at a neurological level.
✔ Learn the ethics of influence—guide without manipulation.
✔ Build trust-based relationships that drive repeat and referral business.
✔ Master difficult conversations, negotiations, and client psychology.
✔ Elevate your professional presence and decision-making impact.
What You'll Get
Instruction will take a practical, hands-on approach while exploring the brain science and human behavior that makes communication truly effective.
Here's what to expect…
- 10 Weeks of 90-minute classes with our refined learning structure:
- 15 Minutes: "What it is" - Core concepts and brain science foundations
- 15 Minutes: "What it does" - Why this matters in your real estate practice
- 45 Minutes: "How you do it" - Tactical instruction and intensive role-play practice
- 15 Minutes: "What did you learn?/Where are you lost?" - Integration and Q&A
- 9 Additional 30 Minute "Office Hours" Sessions will provide additional opportunities for guidance
📣 The Full Fee Agent In Practice video course is a prerequisite to this 10 week course. When you sign up for Mastering Communication you will receive immediate access to the video course so that you have time to complete it prior to September 11th. The price of that course [$599] is included in the Mastering Communications course fee.
(If you have separately purchased The Full Fee Agent in Practice, the $599 will be deducted from your Mastering Communications course fee–reach out to [email protected])

On-Demand Video Course Included with Purchase!
The Full Fee Agent in Practice
The official companion video course to The Full Fee Agent book. This course will teach you how to shift from chasing clients to attracting them, build trust-based influence, handle tough conversations, and maintain full-fee standards while fostering a repeat and referral-driven business.
Get instant access to 4 hours of on-demand videos upon class enrollment.
More Details HereWhat's the schedule?
The program starts on Thursday, September 11th and meets every Thursday from 1 - 2:30 PM ET for 10 weeks. Here's what we'll cover. (Please note that topics may move around as the program progresses.)
30 minute Office hours will be Fridays at 10:30 AM ET on the following dates from September 12th thru November 7th
Week 1: The Foundation - Emotional Intelligence & Tactical Empathy
Week 2: Empathy & Identity--The Heart of Communication
Week 3: The Science of Clarity - Helping Clients Think
Week 4: The Ethics of Influence - Integrity and Standards Under Pressure
Week 5: The New Client Discovery Advantage - Finding Truth & Building Trust
Week 6: Positioning - The True Art of Pricing Conversations
Week 7: Elevating Buyer Representation--The Exclusive Trusted Advisor
Week 8: The Seller's Journey - Navigating Tough Conversations
Week 9: Professional Mastery - Colleagues & Conflict
Week 10: The Culmination - Bringing It All Together
Who teaches this class?
This program is led by Laurie Gilmore, our resident Tactical Empathy expert. She's also a top Manhattan real estate broker who has built a full fee business entirely composed of repeat and referral clients.
After a long and fruitful career in the arts as both a performer and Broadway producer, she established her real estate practice in Manhattan in 2014. While she experienced immediate success, ranking nationally as a top producer in her first 2 years, the seemingly inevitable stress and conflict was clearly unsustainable. Then she was introduced to Steve Shull and Tactical Empathy.
Tactical Empathy became her passion—and the key to building business relationships as authentic and trust-based as those she had known in the art world. She discovered the art of her business: working less and earning more through stress-free processes and deeply respectful client relationships.

FAQs
Who is this course for?
How much does it cost?
How is this different from other real estate sales training?
What if I don’t have time to commit 10 weeks?
Will this course help me handle difficult clients?
How interactive is the course?
What if I have more questions before signing up?
What I loved most about this course was how Laurie taught me how to connect with people on a deeper level, which has made a huge difference not just in my work as an agent, but in my relationships with family, friends, and even strangers. One of the biggest takeaways for me was how mastering communications actually takes the stress off of being an agent. Instead of feeling like I’m the one who has to come up with all the answers, I now realize that the decisions are really in my clients' hands. My role is to guide them through the process with empathy, helping them feel seen and heard. It’s almost like using a paintbrush to gently lead them through potentially stressful situations without feeling overwhelmed. It feels empowering rather than stressful.
⭐⭐⭐⭐⭐ KERRY KIMBLE- The Agency | Pasadena, CA
Are you ready to make communication your superpower?
Want to pay with Performance Coaching credits? Email us at [email protected].