The Full Fee Agent in Practice

The official companion video course to The Full Fee Agent book. This course will teach you how to shift from chasing clients to attracting them, build trust-based influence, handle tough conversations, and maintain full-fee standards while fostering a repeat and referral-driven business.

Purchase Now | $599

Instead of running to every potential listing, this course has taught me how to ensure I am The Favorite before spending time going to see the property. The result? Fewer wasted meetings, stronger client commitment, and higher conversion rates.

I took 20 listings last year and got the commitment for all of them on the 30 minute Zoom call.

⭐⭐⭐⭐⭐ STEFAN BENTELER- Compass | Austin, TX

Are you a Real Estate Agent who...

Is tired of giving away your value for free
Working harder than needed
Chasing low-probability deals
Taking unnecessary responsibility for issues during the deal
Burning out

With this course, you'll...

✔ Discover how to transform your practice from a series of transactions into a sustainable business built on repeat and referral clients who respect your time, value your expertise, and gladly pay your full fee.

✔ Gain a precise framework for navigating sensitive conversations that builds trust instead of eroding it. Learn how to deliver bad news in a way that actually strengthens your client relationships.

✔ Master the exact language and framework that lets you maintain your standards while building trust, not damaging relationships. Learn how to make clients feel understood while keeping the responsibility for decisions where it belongs.

✔ Learn how to identify high-probability opportunities in the first 15 minutes of contact, so you can stop wasting time on prospects who will never hire you and focus your energy on clients who truly value your expertise.

Purchase - $599

Watch a Sample

This class is broken into easy-to-watch segments so that you can follow along at your own pace.

Browse Lesson Plan

Section 1: Foundations

Section 2: Core Skills

Section 3: Client Discovery

Section 4: Navigating Key Conversations

Section 5: Implementation

I'm Laurie Gilmore

I'm a real estate broker who has built a thriving business entirely composed of repeat and referral clients. I'm passionate about helping others master Tactical Empathy and cultivate a mindset of harmony so they too can grow a stress-free business built on trust, respect, and a high level of professionalism.

FAQ

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