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Hi! I'm Jonathan Lack

I have over three decades of experience in business management and strategy, and he has spent the last 5 years using it to help real estate agents turn their chronic chaos in to profitable, scalable business.

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Private Coaching

Work with me 1:1 to develop a clear strategy for your business and get help executing it.

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The SELL Bootcamp

In this 4-week program , you'll learn a simple framework to work smarter, profit more, and get your life back in 2024.

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You Can't Scale Chaos

In this book, I teach you how to ask the right questions and leverage your resources to maximize what your business can do—by working smarter, not harder.

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About Me

I'm a serial entrepreneur and turnaround specialist focused on top-line growth for bottom-line results. With over 30 years of management and strategy experience in 15+ industries, I started consulting in residential real estate in 2018. I helped the Carey Hagglund Condy Team become the #1 Compass Marin County team in 2022 and in 2023, and since 2021, I have been the President & COO of the Beverly Hills-based Sally Forster Jones Group, one of the nation’s top luxury residential real estate teams. My previous books include The Real Estate Team Playbook (with Dana Green and Steve Shull) and Plan to Turn Your Company Around in 90 Days. I earned an MBA from the University of Pennsylvania’s Wharton School of Business, an MA in International Relations from Johns Hopkins University’s School for Advanced International Studies (SAIS), and a BA in Middle East Studies from the University of California at Berkeley.

You Can't Scale Chaos

The Veteran Real Estate Agent’s Guide to Working Smarter and Selling More

by Jonathan Lack

Most real estate agents—even successful veterans—work in chaos.

Picture this: You have a great track record of selling and executing transactions, and because you have been willing to work hard at it, you’ve made good money. However, the more success you have achieved, the more the chaos has grown. Now that we are in a post-COVID world with high interest rates, limited inventory, and longer days on market, working sixty-plus hours a week alone isn’t enough to accomplish your goals. You’ve maxed out the “hard work” card.

At this point, there’s only one way to keep growing: work smarter.

That’s my specialty. In this book, I teach you how to ask the right questions and leverage your resources to maximize what your business can do—without working any harder but rather working smarter than you do today.

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