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LIVE COACHING Starting February 29

The SELL Bootcamp


The current market presents real challenges, and you can't afford to waste time or resources. This 4-week program will set you up to thrive with a simple framework to work smarter, profit more, and get your life back.


$399 for 4-Week Course


Based on the new book by Jonathan H. Lack

Jonathan has over three decades of experience in business management and strategy, and he has spent the last 5 years using it to help real estate agents turn their chronic chaos in to profitable, scalable business. In his new book, he shares the simple, proven business principles every agent needs to know but has never been taught before.

This 4-week bootcamp is your chance to learn those essential principles from the master and get answers to your questions in real time.

What You'll Learn

Your business is a vehicle to achieve your dreams. It should work for you, not the other way around. But most agents are caught in a relentless chase for deals and dollars—not building a thriving business.

To escape this trap, you have to recognize…

Chaos isn’t scalable.

You can’t do everything.

All things aren’t equally important.

SELL is a simple 4-part framework that helps you work smarter instead of harder, so you can eliminate the chaos and scale your business.


Strategic Planning

Align the elements of your business for maximum impact



Get the basic processes right consistently



Learn from each experience to improve every day



Build a culture that supports your strategy and vision

What to Expect

The bootcamp includes a live 1-hour call each week for 4 weeks (recordings will be available), plus a copy of You Can't Scale Chaos.

Register Now

Thu. 2/29: Strategic Planning - 10:30 AM PST / 1:30 PM EST

The 5 audits every agent should conduct in their business

Thu. 3/7: Execution - 10:30 AM PST / 1:30 PM EST

Team operations, communication, and time management

Thu. 3/14: Leverage - 10:30 AM PST / 1:30 PM EST

Tools, metrics, and best practices for marketing and business development

Thu. 3/21: Leadership - 10:30 AM PST / 1:30 PM EST

Accountability, team development, and succession planning

Meet Your Instructors

Jonathan H. Lack

Principal, My Back Office.Real Estate

Jonathan Lack is a serial entrepreneur and turnaround specialist focused on top-line growth for bottom-line results. With over 30 years of management and strategy experience in 15+ industries, Jonathan started consulting in residential real estate in 2018. He helped the Carey Hagglund Condy Team become the #1 Compass Marin County team in 2022 and in 2023, and since 2021, he has been the President & COO of the Beverly Hills-based Sally Forster Jones Group, one of the nation’s top luxury residential real estate teams. Jonathan’s previous books include The Real Estate Team Playbook (with Dana Green and Steve Shull) and Plan to Turn Your Company Around in 90 Days. Jonathan earned an MBA from the University of Pennsylvania’s Wharton School of Business, an MA in International Relations from Johns Hopkins University’s School for Advanced International Studies (SAIS), and a BA in Middle East Studies from the University of California at Berkeley.

Steve Shull

Head Coach
Founder & CEO of Performance Coaching

Steve Shull is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents. After three decades and over 60,000 hours of one-on-one coaching, he knows more about real estate agents than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives.

Unlock the full potential of your business


Join the SELL Bootcamp for $399