Real estate success, minus the overwhelm.
Coaching, courses, and community for agents who want a thriving business and a happy life. Join us to master the art of sustainable, scalable, stress-free real estate.
⭐️⭐️⭐️⭐️⭐️ Rated 5.0 by agents nationwide — [See Client Reviews]
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TRUSTED BY
Building your business shouldn’t suck the life out of you.
You work hard. You know how to hustle. You might get a payoff from all that effort…
But it’s killing you.
You’re answering calls, emails, and texts at all hours. A full day off—let alone a real vacation—is a fantasy. Every deal feels harder and harder to close.
You’re burning out, and you know it.
Now is the time to do something about it.
Grow your business and get your life back—at the same time.
I'm Steve Shull, and I've been coaching agents like you for over 32 years. Together with my team of expert coaches, I'll teach you how to…
- Get more repeat and referral clients
- Earn a full fee on every deal
- Stop wasting time and money
- Stress less—way less
- Actually enjoy your work and your life
Start building a real estate business that works for you*
*Not the other way around.
Books
Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.
Coaching
Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.
Live Events
Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.
Courses
Dive deep into a specific topic on your own schedule with our on-demand video courses.
"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."
Jeffrey Saad | Los Angeles, CA
What's Happening Now
See the full calendar
The Reduction Retreat
4-DAY IN PERSON RETREAT
Four nights and three full days dedicated to helping you reconnect with who you really are, clarify what truly matters, and rebuild your Personal Constitution from the inside out.
This is not another productivity workshop.
It is a recalibration of your entire operating system — mentally, emotionally, and spiritually.
Led by Jeffrey and Steve, The Reduction Retreat brings together a small, intimate group of 10–20 participants who are ready to trade overwhelm for alignment, frantic motion for grounded presence, and busyness for meaning.
Business By Design
LIVE 6 WEEK CLASSS
This 6-week live bootcamp is designed for agents who want repeat and referral to be their primary growth engine—and who are ready to install standards, process, and focus instead of relying on motivation or hustle. You’ll learn how to create a business that runs with intention, delivers a consistent white-glove experience, and compounds over time.
Business by Design is led by Steve Shull, one of the most respected performance coaches in real estate, alongside Zach Zeldner, whose $1B+ business is 99% repeat and referral and fully process-driven. This program is not about doing more—it’s about operating at a higher level. If you’re ready to stop chasing business and start designing it, this is your next step.
Live Role Play with David Lewis
12-WEEK SESSION
This 12-week live group designed to help real estate professionals master high-stakes client conversations through focused practice and expert feedback.
Led by David Lewis, these highly interactive sessions use Tactical Empathy to help you build trust, handle resistance, and confidently navigate the conversations that matter most—commission, pricing, and client decision-making.
Each week, you’ll actively role play real scenarios, receive direct coaching, and leave better prepared to show up as a trusted advisor in every client interaction.
