Annual Live Event
2
Days
5
Speakers
1
Shift
Two days to stop reacting. Stop chasing. Stop negotiating with yourself — and step fully into who you are deciding to be.
The Through-Line
What This Event
Is Built Around
Every session, every speaker, every exercise comes back to one progression. This is the operating system we are rewriting over two days.
→
When you understand what's actually running you… you stop reacting.
→
When you eliminate what doesn't matter… you stop chasing.
→
When you decide who you're going to be… you stop negotiating with yourself.
→
When you build a real system… you stop operating in chaos.
→
When you truly understand people… you stop trying to convince them.
"And when all of that happens… you don't act like a Trusted Advisor… you are one."
The Full Agenda
Two Days,
Layer by Layer
Day 1 — Dec 9
↓
Awareness + Reduction
"What's Actually Running You"
9:00 – 9:45 AM
Opening
Rewrite the Operating System
- Survival vs. Conscious Living
- Reactive vs. Intentional
- Why nothing changes if this doesn't change
Anchor: "If this doesn't change… nothing changes."
9:45 – 10:45 AM
Session 1
The Human Condition
"What's Actually Running You"
- Survival wiring
- Why agents chase, react, overwork
- The illusion of control
Breakout Exercise
"Where Am I Operating From Survival?"
Groups of 2–3 people.
Prompt: "Where in your business are you reacting instead of choosing?"
10:45 – 11:00 AM
Break
11:00 AM – 12:00 PM
Speaker Session
Danny Hertzberg & Nathan Zeder
"What Happens When You Stop Operating From Survival"
- What did you stop doing to reach this level?
- Where do agents operate from survival the most?
- What do you no longer tolerate?
Tie back to: The Human Condition
12:00 – 1:00 PM
Lunch
1:00 – 2:00 PM
Session 2
The Principle of Reduction
"What Needs to Go"
- More is not better
- Noise vs. signal
- Time, energy, and attention leaks
Individual Exercise
"What Needs To Go?"
Write 5 things to eliminate. Circle ONE. Commit.
2:00 – 2:45 PM
Speaker Session
Jeffrey Saad
"Reduction as a Way of Living"
- Simplicity
- Focus
- Energy
Elevates reduction beyond business — into life.
2:45 – 3:00 PM
Break
3:00 – 3:45 PM
Integration Session
From Reaction → Intention
Tying together: Human Condition + Reduction.
Anchor: "You're not overwhelmed because there's too much… you're overwhelmed because you haven't reduced."
Reflection Exercise
"The Cost of Not Reducing"
Prompt: "If nothing changes… what does your life and business look like in 12 months?"
3:45 – 4:15 PM
🔥 Live Experience
"The One Thing I'm Done With"
Write it down. Tear it up.
4:15 – 4:30 PM
Day 1 Close
Closing Anchor
"If nothing else changed… but you saw clearly what's running you… and what needs to go…"
6:00 – 8:00 PM
🍸 Evening Reception
Cocktail Reception at the Luxe Hotel
Join us for cocktails, conversation, and connection at our evening reception. Network with fellow attendees, coaches, and speakers in a relaxed setting.
Location: Luxe Hotel · Included with all in-person tickets.
Day 2 — Dec 10
↓
Identity + Execution + Expression
"Who You Decide to Be & How You Operate"
9:00 – 9:20 AM
Re-Anchor
Recap & The Shift
Recap Day 1.
Shift: "Now that there's space… we decide what fills it."
9:20 – 10:30 AM
Session 3
Personal Constitution
"Who You Decide to Be"
- Standards vs. feelings
- Circle of control
- Identity
Writing Exercise
Write Your Constitution
Prompt: "I am the kind of person who…" (5–7 statements)
Reflection Exercise
"Where Am I Out of Alignment?"
10:30 – 10:45 AM
Break
10:45 – 11:30 AM
Speaker Session
Jody Clegg
"Standards Create Freedom"
- Boundaries
- Balance
- Consistency
11:30 AM – 12:30 PM
Session 4
The Performance Six
"How You Operate"
- Systems over chaos
- Standards over emotion
Self-Assessment
Performance Six Self-Score
Score each category. Identify your lowest. Choose ONE action to improve it.
12:30 – 1:30 PM
Lunch
1:30 – 2:15 PM
Speaker Session
Zach Zeldner
"Process Creates Predictability"
- Systems
- Structure
- Repeatability
2:15 – 3:00 PM
Session 5
Tactical Empathy
"How You Engage"
- Remove yourself as a threat
- Make people feel understood
- Guide, don't lead
Partner Exercise
"Truth Mirror"
In pairs — one person shares, one reflects only.
3:00 – 3:15 PM
Break
3:15 – 4:00 PM
Speaker Session
Gabrielle Witkin
"Trust Commands a Premium"
- Full-fee confidence
- Letting clients decide
- Not convincing
4:00 – 4:20 PM
🔥 Live Experience
"The Line in the Sand"
Step into your new identity.
4:20 – 4:40 PM
Final Panel — All Speakers
"What It Really Means to Operate as a Trusted Advisor"
- Where do you still feel pressure?
- What changed when you let go of outcomes?
- What do you no longer do?
4:40 – 5:00 PM
🎯 Final Closing
The Trusted Advisor
"Who do you need to become… so people trust you without hesitation?"
The Speakers
Who You'll
Learn From
Steve Shull
Los Angeles, CA — Performance Coaching
Danny Hertzberg
Miami, FL — The Jills Zeder Group
Nathan Zeder
Miami, FL — The Jills Zeder Group
Jeffrey Saad
Los Angeles, CA — Compass
Jody Clegg
Manhattan Beach, CA — Compass
Zach Zeldner
Boulder, CO — Compass
Gabrielle Witkin
Washington, D.C. — Sotheby's International Realty
Voices From the Room
What Attendees
Are Saying
"
Game Plan 2025 had a profound impact on me. It wasn't just about the content which was groundbreaking and actionable. It was about connecting with a community of people who are elite and the glaring proof of concept that you can have a life and be wildly successful — which until now I thought was impossible in this industry.
"
Game Plan 2025 was everything hoped for and more. From relationship building to high-level strategic business tactics, it was an eye-opening experience. I have come back to my business with valuable takeaways and action items. I know in my heart that Game Plan 2025 was the start of taking my business to the next level.
"
Game Plan 2025 was incredible! Every minute of the day was filled with strategy, vision, skill building, exceptional panelists set in the most amazing culture created by Performance Coaching. Attending in person was a Game Changer!
"
You don't act like a Trusted Advisor. You are one.
The final destination of Game Plan 2027
Frequently Asked Questions
Got Questions?
We've Got Answers.
General
What is Game Plan?
A high-impact, two-day event designed to help you hit the ground running in the new year. We'll dive into the strategies, systems, and skills that will set you apart—regardless of market shifts or changing industry dynamics.
Where can I find an agenda?
The full agenda is located above. We will continue updating this page with additional details as the event approaches.
Who should attend?
Any agent who wants to hold themselves to a higher standard. If you're feeling lost in the weeds of running your business, this is the perfect opportunity to take a step back, hit the reset button, and make a fresh start in 2027.
Am I able to transfer my ticket to someone else?
To transfer your ticket, please email [email protected].
I am interested in sponsoring — who should I contact?
Please reach out to [email protected] and our team can send over more information.
Registration
What does the ticket cost include?
Access to all live event sessions throughout both days, event materials, breakfast, lunch, refreshments, and the cocktail reception at the Luxe Hotel on the evening of Day 1.
Are there any discounts available?
We will have special early bird pricing for a limited time. If you refer a colleague, you will receive coaching credits to use on any future program ($400 credit for an in-person ticket).
Can I get a refund if I change my mind?
You can transfer your ticket to another person, but no refunds are available.
Am I able to bring a team member?
We encourage you to bring team members and colleagues! Every attendee will need to purchase their own ticket (including assistants).
How can I use Performance Coaching credits?
Please reach out to [email protected].
I can't pay by credit card — is there an alternate payment method?
Please reach out to [email protected].
Is there special pricing for groups?
There is special group pricing for 5+ tickets. Please contact [email protected].
Hotel Information
Will there be a room block at a nearby hotel?
Yes! We've arranged a special room block rate at the Luxe Sunset Boulevard Hotel. To access the group rate, please contact our team at [email protected].
Hotel accommodations and travel are not included in the registration fee. Attendees are responsible for their own lodging and travel.
Hotel accommodations and travel are not included in the registration fee. Attendees are responsible for their own lodging and travel.
I'm interested in finding a roommate — can you help?
Yes! Reach out to our team and we will connect you with other attendees looking for a roommate.
Onsite at Game Plan 2027
Where do I check in and pick up my badge?
The Game Plan registration desk will be in the foyer area at the venue. Doors open at 8:00 AM on Day 1.
Will meals be provided?
Day 1 (Dec 9): Breakfast, lunch, and cocktail reception at the Luxe Hotel (6–8 PM)
Day 2 (Dec 10): Breakfast and lunch
Day 2 (Dec 10): Breakfast and lunch
Is there a Game Plan app?
There will be an option to connect with other attendees through the Performance Coaching app. Details will be sent closer to the event.
What is the dress code?
Wear whatever makes you comfortable for a full day of learning. For the evening cocktail reception, smart casual is appropriate.
How do I request special dietary accommodations?
Please email [email protected] in advance.
Investment
Choose Your Option
In-person ticket — price increases as the event approaches.
Want to pay with Performance Coaching credits? Reach out to our team for assistance.
🏨 Room Block Available
We've secured a special group rate at the Luxe Sunset Boulevard Hotel — just minutes from the venue. Contact our team to access the discounted rate.
