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Hi! I'm Laurie Gilmore.

I'm a real estate broker who has built a thriving business entirely composed of repeat and referral clients. I'm passionate about helping others master Tactical Empathy and cultivate a mindset of harmony so they too can grow a stress-free business built on trust, respect, and a high level of professionalism.

Work With Me

"What I love most about Laurie is her thoughtfulness and pragmatic approach to running her business and servicing her clients. Everything Laurie does, she does with purpose. As a coach, she has a very steady hand that is definitely battle-tested."

Steve Shull
Head Coach & Founder of Performance Coaching

Private Coaching

I focus on Mindset and Tactical Empathy: mastering these two foundational building blocks to build a stress-free business based on repeat and referral clients.

What to Expect

Tactical Empathy and Mindset are the fundamental principles of my coaching. The mastery of these two building blocks will be our focus and inform our work on all aspects of your business.

We'll start from where you are today. Our conversations will focus on the challenges you're facing in your business in real time, and I'll coach you on how to get through them in a way that decreases your stress and elevates you as a professional. Together we'll determine the best strategies for you to move from a life of fear, scarcity, and self-doubt to one of abundance, confidence, and respectful relationships.

Our conversations are more likely to focus on meditation than marketing. The point is to enjoy your work and feel valued by your clients!

Topics Covered

Any and all challenges in growing your repeat and referral business, especially...

  • Mastering Tactical Empathy to build client relationships based on trust and respect
  • Cultivating a Mindset of Harmony to live and work free of stress and conflict
  • Refining and elevating your professional standards
  • Utilizing your CRM to nurture your repeat and referral business
  • Strategizing sustainable growth
  • Tackling the toughest conversations head on
  • Integrating Exclusive Buyer Representation Agreements into your business process
  • ...and anything else that's on your mind!

Format & Cost

$1,760 per month for one 30-minute Zoom or phone call at a fixed time each week.

There is no contract. I only want to coach you as long as you feel you are getting value out of the process. Ideally, you would look at this as a minimum 12 to 18-month commitment.


What's your story?

After a long and fruitful career in the arts as both a performer and Broadway producer, I shifted my focus to the world of business, establishing my real estate practice in Manhattan in 2014.

While I experienced immediate success, ranking nationally as a top producer in my first 2 years, the stress and conflict which seemed like an inevitable aspect of the work was clearly unsustainable. Then I was introduced to Steve Shull and Tactical Empathy. 

Tactical Empathy became my passion, and the key to building business relationships as authentic and trust-based as those I had always known in the art world. I discovered the art of my business: working less and earning more through stress-free processes and deeply respectful client relationships. 

As I worked toward mastery of Tactical Empathy over these past years, Steve suggested—then insisted—that I begin coaching. After leading my first coaching calls and hearing the feedback that my words were helping others, I was hooked. If I can help other agents achieve the productive and peaceful professional life that I have, I’m all in.

What's the focus of your coaching?

Tactical Empathy and the Mindset of Harmony. These two building blocks are often the most challenging for agents to master but also the most transformative.

Who would be a great fit for your coaching?

You might be a great fit for my coaching if you...

  • Want to master Tactical Empathy and become a true trusted advisor to your clients
  • Are dedicated to running your business with a high level of professionalism
  • Are interested in establishing higher standards within your own business
  • Care about elevating our profession as a whole
  • Want to work at a higher price point
  • Want your life and work to feel more authentic and integrated
  • Are motivated to shift from a life of chasing, pushing, and convincing to one of making more money, working less and enjoying life

Which of the 6 Building Blocks is your favorite?

Tactical Empathy! Discovering Tactical Empathy has been the key component in unifying my life with my work. It has aligned who I am with how I interact with people in business and throughout my life. It has become the bedrock upon which my business is now built, and the guiding star for all of my systems, processes ,and standards. I was always on the lookout for things that I might be able to do in order to elevate the profession of real estate. For me, Tactical Empathy is the clearest pathway for all of us to run our businesses with the highest level of ethics and professionalism.

What are some books you recommend?

These are some of the most impactful reads in terms of jump-starting your shift in Mindset:

  • Ryan Holiday: The Obstacle is the Way; Ego is the Enemy; Stillness is the Key
  • Michael Singer: The Untethered Soul; Living Untethered; The Surrender Experiment
  • Eckhart Tolle: The Power of Now
  • David Lynch: Catching the Big Fish: Meditation, Consciousness and Creativity
  • Bob Roth: Strength in Stillness
  • Norman E. Rosenthal: Super Mind
  • Chris Voss: Never Split the Difference
  • Steve Shull: The Full Fee Agent; Real Estate is not Rocket Science
  • Patrick J Sweeney: Fear is Fuel

How do you like to spend your free time?

  • Training in English Horse Riding (I have no natural ability, so it's an epic, humbling, challenging adventure to improve)
  • Exploring the cobblestone streets, little shops and cafes in the older sections of cities—my own Manhattan and others around the globe—with my husband (Mr. Fun) and daughter (my hero)
  • Drinking coffee, eating chocolate and reading a book in a very comfy chair (I know, I sound really boring)

Want to work with Laurie?

Get started by completing the form below. A member of our team will reach out to schedule a consultation.