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STEVE SHULL

FOUNDER & HEAD COACH | PERFORMANCE COACHING 

Thanks for being part of The Performance Six with Steve Shull. Over these nine weeks, you’ve been rewiring your business around the core standards that drive sustainable success. As a next step, we’d love for you to join us at Game Plan 2026 this December—a live event designed to lock in your strategy and set you up for your strongest year yet.

You'll learn...

Strategies

Implement proven plans to drive tangible results.

Systems

Adopt repeatable tools that foster sustainable growth.

Skills

Enhance the competencies that distinguish top performers.

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GAME PLAN 2026

DECEMBER 10TH - 11TH, 2025 

SKIRBALL CENTER LOS ANGELES

 A high-impact event designed to help you hit the ground running in the new year. We’ll dive into the strategies, systems, and skills that will set you apart from other real estate agents—regardless of market shifts or changing industry dynamics.

EQUITY UNON LA SPECIAL OFFER
 

Game Plan 2026 is not about doing more — it’s about doing better.

Over two powerful days, you’ll step into The Performance Six: the gold standard for redefining success in real estate. From mindfulness to mastery, systems to strategy, every session is designed to help you rewire from survival mode into sustainable, referral-driven success.

This is where standards replace hustle, clarity drives execution, and relationships fuel growth. Game Plan 2026 is your blueprint to thrive — in business and in life.

GET YOUR TICKETS TODAY

What's Included with Ticket

  • Full Access: Two days of high-impact sessions lead by top industry coaches and agents
  • Event Materials – Worksheets, frameworks, and tools to put ideas into action immediately.
  • Breakfast & Lunch: Fresh meals provided both days to keep you energized and connected.
  • Networking Reception – Celebrate and connect at the Luxe Hotel on 12/10.

Bonus Access – Your ticket also unlocks our bi-weekly coaching calls on tough conversations plus the downloadable guide: The First 5 Steps to Charging a Full Fee.

Access to our Performance Six Coaching Program now through March 31, 2026.

GET YOUR TICKETS TODAY

Our Speakers

Steve Shull

Head Coach, Performance Coaching

Jonathan Lack

Real Estate Strategy & Operations Consultant

Jeffrey Saad

Bel Air Agent & Mindset Coach

Josef Erlemann

The Maui Property Team

Lori Levin Harris

Brock & Lori Real Estate Team | L.A.

Brock Harris

Brock & Lori Real Estate Team | L.A.

Danny Hertzberg

The Jills Zeder Group | Miami

Stefan Benteler

REALTOR® | Austin

Michelle Schwartz

Beverly Hills, CA

Lauren Mitrick Wood

The Olive Well Team | Chicago

Regina Vannicola

Santa Monica, CA

Iris Kohl

RH Group Chicago

Victoria Shtainer

The Victoria Shtainer Team | NYC

Kelly Hudson

Hudson Home Group | Denver

Gregory Hidder

Gregory Hidder Team | Scottsdale

Ali Garner Noel

The Noel Collective | Nashville

Gabrielle Witkin

Washington, D.C.

Jody Clegg

Jody Clegg Team | Huntington Beach, CA

Eric Lavey

Beverly Hills, CA

Zach Zeldner

Boulder, CO

What to Expect

Day 1 | Wednesday, December 10th

7:00 AM - 7:30 AM | Registration Doors open at 7:00 AM.

7:30 AM - 8:30 AM | Breakfast Start strong. Connect with peers and prepare to step into The Performance Six.

8:30 AM - 9:30 AM | Practicing Mindfulness with Jeffrey Saad The first standard of The Performance Six begins within. Jeffrey Saad shows how presence and perspective elevate every decision you make.

9:30 AM - 10:30 AMOptimizing Time with Steve Shull The second standard is how you manage your most valuable asset. Learn to direct your time toward the few things that truly move you forward.

10:45 AM - 11:45 AM | Cultivating Relationships with Regina Vannicola The third standard is about people. Regina reveals how to build trust and loyalty that fuel a repeat-and-referral business for life.

12:00 PM - 1:00 PM | Lunch

1:15 PM - 2:30 PM | Implementing Systems with Zach Zeldner The fourth standard is structure. Zach shares how process replaces chaos, creating freedom and consistency at scale.

2:30 PM - 3:30 PM | Mastering Communications with Steve Shull The fifth standard is Mastering Communication. Tactical Empathy turns conversations into clarity, trust, and confident decisions. It’s not about talking; it’s about listening. Learn how to guide clients to the right choices by making them feel fully understood.

3:45 PM - 5:00 PM | Acting Strategically with Jonathan Lack The sixth standard is execution. Jonathan shows you how to align effort with strategy so every move compounds toward success.
6:00 PM - 8:00 PM | Reception at the Luxe Hotel 
Join us for cocktails, conversation, and connection at our evening reception—network with fellow attendees, coaches, and speakers in style. 

Day 2 | Thursday, December 11th

Day 2 | Thursday, December 11th

7:30 AM - 8:30 AM | Breakfast Start Day 2 with connection and conversation. Recenter on The Performance Six before diving deeper.

8:30 AM - 8:45 AM | Day 2 Kick Off with Steve Shull Steve frames the day around one question: are you operating at The Performance Six level?

8:45 AM - 10:15 AM | Redefining Success - The New Rules Of Real Estate Changing the game. These four standout agents are redefining what success in real estate looks like — and how it feels. They’re proving that you can do well and be well. That you don’t have to work 24/7, chase every deal, or sacrifice your life to build a thriving business. Boundaries are possible. Joy is possible. A full-fee, full-life business is possible.This will be a raw, real, and refreshing conversation about what it truly means to succeed in real estate today — one you haven’t heard before. Panelists: Brock & Lori, Gabrielle Witkin, Danny Hertzberg

10:30 AM - 12:00 PM |The Team Illusion: What No One Tells You About Building One Starting a team sounds exciting — leverage, freedom, growth. But the reality? Most agents have no idea what they’re signing up for. This panel strips away the illusion and gets real about what it actually takes to build a team that works: leadership, clarity, systems, standards, and humility. Panelists: Stephanie Younger, Jody Clegg, Josef Erleman, Victoria Shtainer

12:00 PM - 1:00 PM | Lunch

1:00 PM - 2:30 PM | Playing in the Gap: The Space Between Where You Are and Where You’re Going Every agent lives in the gap — the space between who you are today and who you’re becoming. It’s the space where growth happens, where discomfort lives, and where transformation takes root. In this powerful panel, four top agents share their personal journeys of playing in the gap. Kelly reveals what it took to move from no boundaries to strong ones — personally and professionally. Iris opens up about rewiring from survival mode to sustainable success. Lauren shares the evolution from top-producing rainmaker to head coach and leader of others. And Stefan walks through the shift from being an agent to becoming a full-fee, full-life agent. Panelists: Kelly Hudson, Stefan Benteler, Lauren Mitrick Wood, Iris Kohl

2:45 PM - 4:15 PM | The Craft of the Deal: How Master Agents Navigate the Space Between Emotion and Execution There’s a difference between closing a deal and crafting one. This panel brings together some of the most seasoned agents in the business—professionals who understand that great dealmaking isn’t about pressure, persuasion, or personality. It’s about clarity, curiosity, and collaboration. They’ll unpack the real art behind creating alignment between buyer, seller, and market—and explore how emotion, timing, and trust drive every successful negotiation. This is not a conversation about tactics. It’s a masterclass in understanding people, managing energy, and guiding outcomes without force. If you’ve ever wanted to elevate your dealmaking from transactional to transformational, this conversation will change the way you see every deal that crosses your desk. Panelists: Michelle Schwartz, Greg Hidder, Eric Lavey

"Our coaching with Steve has been totally transformative: I can't imagine what'd I'd do without him. Real estate can be very fragmented - you're the CEO, CMO, CFO, the salesperson...the program focused on what only "you can do," and gives you the self-worth to know how to grow. It's scary, it's different, and works. I'm very grateful for this huge transformation."

Lori Levine Harris | Los Angeles, CA

Are you ready to hold yourself to a higher standard?

We Fund LA Special Offer

$699

Lock In Your Spot!

Register by Midnight November 5th

Includes access to an exclusive bi-weekly coaching call on tough conversations and our downloadable guide The First 5 Steps to Charging a Full Fee 

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