Mini-Brokerage or Team?
This is a repeat of last week and the week before because it is so important.
Please read and reflect one more time.
If you have a team...
Are you really a team or a mini-brokerage in disguise?
Here is the difference - As a "TEAM" Leader... you are dictating what each member of your team is doing every day in a very coordinated way, how they are doing it and there is true accountability.
In a brokerage - Everyone is simply just doing their own thing!!
I want all of you to be clear... the Brokerage Model does NOT work!!
You can't pay your team agents more in split than your company dollar allows. This means the top split should be no more than 50%.
Ask yourself a very simple question... are your team agents willing to accept 50% of your net split and still feel like they are getting great value for what they pay?
If the answer is NO... you are going to have a really hard time attracting, keeping and growing talent. Or you are going to have a hard time making any money if your splits are too high.
As a real estate professional... you have been trained to be a salesperson, not a business person.
In order to build and grow a successful team... you will need to transition at some point from Rainmaker to CEO.
They are two completely different skill sets.
As I write repeatedly in this column... you need to know what you are really signing up for when you start a team.
It is NOT what you think it is going to be.
Running a business is something entirely different than selling homes.
If you are truly committed to being a successful team leader... email email@example.com and request Session #1 of the 6 Week Ultimate Team Playbook Coaching Program. Please put Session #1 in the subject line.