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Hi! I'm Ashley Donat.

I'm the Sales Manager for two Compass offices in Chicago, as well as the Head of Agent & Team Strategic Development for the Midstates North region. My job—and my passionis using my expertise in process management to help agents like you grow their businesses.

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Learn From Me

I focus on Process Management: building structure and continuous improvement into everything you do, so you can grow sustainably AND have a life.

The Process Bootcamp

Starting April 24, 2024

Optimize your workflows to get more repeat and referral clients, reclaim hours of time every week, and finally feel in control of your business. In this 10-week program, I teach you exact steps my top-performing team uses for the 8 most important processes in any real estate business.

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Daily Accountability Calls

Join our most popular and affordable ongoing coaching program, featuring a rotating roster of coaches (including yours truly!). The program includes three live, large group coaching calls every day: business fundamentals in the morning and role play in the afternoon and evening.

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What's your story?

I’ve always been a process nerd. Before I got into real estate, I was a teacher, and every lesson was its own little process. I wanted a certain learning outcome for my students, so I planned a series of steps to get there, and I led each class through it, over and over. Even the planning itself was its own process that got me to the outcome I wanted—i.e., being prepared for every class.

Every role I’ve had in real estate has built on and leveraged this process instinct. I started at a commercial property management company, where I got to see the machine of corporate process in action—the constant hiring, firing, promoting, and reorganizing that keeps a big company running. Then I moved to the brokerage world, where I was the right hand of the managing broker at a boutique firm, then helped set up a commercial division at another firm.

Eventually, I built my own top-performing real estate team at Compass, and that’s where I really found my passion: Leveraging my process expertise to help other agents build their own books of business. Since then, I’ve joined the leadership team at Compass as the Sales Manager for Chicago's Bucktown & Northbrook offices, as well as the Head of Agent & Team Strategic Development for the Midstates North region. Essentially, my job is to help other teams cultivate processes that drive efficiency, culture, and substantial increases in sales volume. Now, with Performance Coaching, I get to do the same for you!

What's the focus of your coaching?

Process Management! This building block is intimidating for many agents, but it's absolutely essential if you want to grow your business AND have a life.

Who would be a great fit for your coaching?

You might be a great fit for my coaching if...

  • You feel like you’re working 24/7 and can't take time off.
  • You’re always worried that something has fallen through the cracks.
  • You’ve hit a plateau in your production but want to keep growing.
  • Your to-do list is constantly growing and never organized.
  • You frequently have to put out fires and cover up mistakes.
  • You feel like your repeat and referral rate should be higher than it is.
  • You struggle to delegate work to your assistant or support staff because you don’t trust that it will get done right.

These are all process management problems that I can help you solve.

Which of the 6 Building Blocks is your favorite?

Process Management! I think by now you understand why.

What are some books you recommend?

One of my favorites is Crucial Conversations: Tools for Talking When Stakes Are High.

How do you like to spend your free time?

I have love of the outdoors and a need for speed. Speed boats, wave runners, snowmobiles, fast cars…I love it all. I live the heart of the city, so every few weeks, I go up to my cabin in Wisconsin with my dog to spend time in nature and get my thrill fix.

Want to work with Ashley?


Join the Process Bootcamp