Real estate success, minus the overwhelm.
Coaching, courses, and community for agents who want a thriving business and a happy life. Join us to master the art of sustainable, scalable, stress-free real estate.
⭐️⭐️⭐️⭐️⭐️ Rated 5.0 by agents nationwide — [See Client Reviews]
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TRUSTED BY
Building your business shouldn’t suck the life out of you.
You work hard. You know how to hustle. You might get a payoff from all that effort…
But it’s killing you.
You’re answering calls, emails, and texts at all hours. A full day off—let alone a real vacation—is a fantasy. Every deal feels harder and harder to close.
You’re burning out, and you know it.
Now is the time to do something about it.
Grow your business and get your life back—at the same time.
I'm Steve Shull, and I've been coaching agents like you for over 32 years. Together with my team of expert coaches, I'll teach you how to…
- Get more repeat and referral clients
- Earn a full fee on every deal
- Stop wasting time and money
- Stress less—way less
- Actually enjoy your work and your life
Start building a real estate business that works for you*
*Not the other way around.
Books
Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.
Coaching
Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.
Live Events
Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.
Courses
Dive deep into a specific topic on your own schedule with our on-demand video courses.
"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."
Jeffrey Saad | Los Angeles, CA
What's Happening Now
See the full calendar
A Conversation with Chris Voss
LIVE CALL
Join us on Wednesday, January 7th as we kick off our year-long program, Real Estate Success with the Black Swan Method.
In January, we’re joined by Chris Voss—former FBI hostage negotiator, bestselling author of Never Split the Difference, and one of the world’s leading voices on Tactical Empathy.
Chris will share powerful insights on how to navigate high-stakes conversations, handle resistance without pushing, and build trust by making people feel truly understood—skills every agent needs when fees are questioned, emotions run high, or decisions feel stuck.
The Reduction Retreat
4-DAY IN PERSON RETREAT
Four nights and three full days dedicated to helping you reconnect with who you really are, clarify what truly matters, and rebuild your Personal Constitution from the inside out.
This is not another productivity workshop.
It is a recalibration of your entire operating system — mentally, emotionally, and spiritually.
Led by Jeffrey and Steve, The Reduction Retreat brings together a small, intimate group of 10–20 participants who are ready to trade overwhelm for alignment, frantic motion for grounded presence, and busyness for meaning.
Business By Design
LIVE 6 WEEK CLASSS
This 6-week live bootcamp is designed for agents who want repeat and referral to be their primary growth engine—and who are ready to install standards, process, and focus instead of relying on motivation or hustle. You’ll learn how to create a business that runs with intention, delivers a consistent white-glove experience, and compounds over time.
Business by Design is led by Steve Shull, one of the most respected performance coaches in real estate, alongside Zach Zeldner, whose $1B+ business is 99% repeat and referral and fully process-driven. This program is not about doing more—it’s about operating at a higher level. If you’re ready to stop chasing business and start designing it, this is your next step.
