STEVE SHULL
FOUNDER & HEAD COACH | PERFORMANCE COACHING
Thanks for joining Steve Shull's keynote at the WeFund Summer Symposium. As a follow‑up, you're invited to our two‑day intensive, designed to help top agents implement the systems and conversations that win listings at a full fee—consistently.


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GAME PLAN 2026
DECEMBER 10TH - 11TH, 2025
SKIRBALL CENTER LOS ANGELES
A high-impact event designed to help you hit the ground running in the new year. We’ll dive into the strategies, systems, and skills that will set you apart from other real estate agents—regardless of market shifts or changing industry dynamics.
WE FUND LA SPECIAL OFFERGame Plan 2026 is not about doing more — it’s about doing better.
Over two powerful days, you’ll step into The Performance Six: the gold standard for redefining success in real estate. From mindfulness to mastery, systems to strategy, every session is designed to help you rewire from survival mode into sustainable, referral-driven success.
This is where standards replace hustle, clarity drives execution, and relationships fuel growth. Game Plan 2026 is your blueprint to thrive — in business and in life.
GET YOUR TICKETS TODAYWhat's Included with Ticket
- Full Access: Two days of high-impact sessions lead by top industry coaches and agents
- Event Materials – Worksheets, frameworks, and tools to put ideas into action immediately.
- Breakfast & Lunch: Fresh meals provided both days to keep you energized and connected.
- Networking Reception – Celebrate and connect at the Luxe Hotel on 12/10.
✨ Bonus Access – Your ticket also unlocks our bi-weekly coaching calls on tough conversations (our next call is on October 8th!) plus the downloadable guide: The First 5 Steps to Charging a Full Fee.
GET YOUR TICKETS TODAYOur Speakers
What to Expect
Day 1 | Wednesday, December 10th
7:00 AM - 7:30 AM | Registration Doors open at 7:00 AM.
7:30 AM - 8:30 AM | Breakfast Start strong. Connect with peers and prepare to step into The Performance Six.
8:30 AM - 9:30 AM | Practicing Mindfulness with Jeffrey Saad The first standard of The Performance Six begins within. Jeffrey Saad shows how presence and perspective elevate every decision you make.
9:30 AM - 10:30 AM | Optimizing Time with Steve Shull The second standard is how you manage your most valuable asset. Learn to direct your time toward the few things that truly move you forward.
10:45 AM - 11:45 AM | Cultivating Relationships with Regina Vannicola The third standard is about people. Regina reveals how to build trust and loyalty that fuel a repeat-and-referral business for life.
12:00 PM - 1:00 PM | Lunch
1:15 PM - 2:30 PM | Implementing Systems with Zach Zeldner The fourth standard is structure. Zach shares how process replaces chaos, creating freedom and consistency at scale.
2:30 PM - 3:30 PM | Mastering Communications with Steve Shull The fifth standard is Mastering Communication. Tactical Empathy turns conversations into clarity, trust, and confident decisions. It’s not about talking; it’s about listening. Learn how to guide clients to the right choices by making them feel fully understood.
3:45 PM - 5:00 PM | Acting Strategically with Jonathan Lack The sixth standard is execution. Jonathan shows you how to align effort with strategy so every move compounds toward success.
6:00 PM - 8:00 PM | Reception at the Luxe Hotel Join us for cocktails, conversation, and connection at our evening reception—network with fellow attendees, coaches, and speakers in style.
Day 2 | Thursday, December 11th
7:30 AM - 8:30 AM | Breakfast Start Day 2 with connection and conversation. Recenter on The Performance Six before diving deeper.
8:30 AM - 8:45 AM | Day 2 Kick Off with Steve Shull Steve frames the day around one question: are you operating at The Performance Six level?
8:45 AM - 9:30 AM | Marketing Panel Five distinct voices. One common theme: how standards drive sustainable marketing inside The Performance Six framework. From Instagram to YouTube to community-based strategies, hear real stories of agents building businesses — not gimmicks — through social media done right. Panelists: Brock & Lori, Gabrielle Witkin, Lauren Mitrick Wood, Sydney Miller, Ashley Burns
9:30 AM - 10:30 AM | The Favorite & The Fool with Stefan Benteler In every client’s mind, you’re one or the other. Learn how Tactical Empathy helps you win trust, respect, and full-fee business.
10:45 AM - 12:00 PM | Doing Less Better with Danny Hertzberg Burnout isn’t inevitable—it’s a failure of standards. Danny shows how raising the bar simplifies execution and keeps you thriving. Discover how doing less — at a higher level — protects your energy and accelerates your results.
12:00 PM - 1:00 PM | Lunch
1:00 PM - 1:45 PM | Self Care with Jody Clegg High performance depends on how you manage yourself. Jody reveals how self-care fuels every standard of The Performance Six. When you protect your energy, you unlock the clarity to lead, serve, and perform at your best — without burning out.
1:45 PM - 2:30 PM | Team Building Panel Culture, chemistry, and clarity. Discover how to build teams that embody The Performance Six instead of collapsing under chaos. Learn what makes teams thrive: trust, standards, and a shared commitment to excellence.
2:30 PM - 3:15 PM | From Survival to Success Panel Three journeys, one lesson: rewiring from survival mode to Performance Six mastery changes everything. These stories will challenge your excuses and prove that true transformation is possible — no matter where you’re starting from.
3:15 PM - 4:15 PM | The Art of the Deal Panel Step inside the deal room with some of the best in the business. Learn how The Performance Six shows up in high-stakes negotiations.Hear how clarity, empathy, and standards win the toughest deals — and how you can apply the same principles to yours.

"Our coaching with Steve has been totally transformative: I can't imagine what'd I'd do without him. Real estate can be very fragmented - you're the CEO, CMO, CFO, the salesperson...the program focused on what only "you can do," and gives you the self-worth to know how to grow. It's scary, it's different, and works. I'm very grateful for this huge transformation."
Lori Levine Harris | Los Angeles, CA