Real estate success, minus the overwhelm.
Coaching, courses, and community for agents who want a thriving business and a happy life. Join us to master the art of sustainable, scalable, stress-free real estate.
⭐️⭐️⭐️⭐️⭐️ Rated 5.0 by agents nationwide — [See Client Reviews]
Get started
TRUSTED BY
Building your business shouldn’t suck the life out of you.
You work hard. You know how to hustle. You might get a payoff from all that effort…
But it’s killing you.
You’re answering calls, emails, and texts at all hours. A full day off—let alone a real vacation—is a fantasy. Every deal feels harder and harder to close.
You’re burning out, and you know it.
Now is the time to do something about it.
Grow your business and get your life back—at the same time.
I'm Steve Shull, and I've been coaching agents like you for over 32 years. Together with my team of expert coaches, I'll teach you how to…
- Get more repeat and referral clients
- Earn a full fee on every deal
- Stop wasting time and money
- Stress less—way less
- Actually enjoy your work and your life
Start building a real estate business that works for you*
*Not the other way around.
Books
Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.
Coaching
Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.
Live Events
Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.
Courses
Dive deep into a specific topic on your own schedule with our on-demand video courses.
"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."
Jeffrey Saad | Los Angeles, CA
What's Happening Now
See the full calendar
Crack the Pricing Code - The Truth No One Is Talking About
LIVE 90 MINUTE WEBINAR
Join Steve Shull for a powerful session, where you’ll learn how to master both pricing and fee conversations — the two moments that define your business and your income.
This is not another “pricing strategies” class.
It’s a total rewiring of how you think, speak, and operate in every listing conversation.
Because once you can crack the pricing code, you can change your business forever.
Tuesday, November 18th 12:30 PM PT / 3:30 PM ET
Role Play Groups
REGISTER TODAY
Our Role Play Groups are small, coach-led sessions designed to help real estate agents master Tactical Empathy through real-world practice. In each group, you’ll engage in live conversations, receive expert feedback, and build confidence handling the toughest client situations.
We focus on helping you communicate with clarity, empathy, and confidence—so you can cultivate stronger relationships, earn trust faster, and build a thriving repeat and referral business.
Why? Because when you master Tactical Empathy, you stop reacting—and start leading every conversation with purpose and control.
Game Plan 2026
IN PERSON LIVE EVENT
Join us December 10-11th 2025 in Los Angeles for a high-impact event designed to help you hit the ground running in the new year. We’ll dive into the strategies, systems, and skills that will set you apart from other real estate agents—regardless of market shifts or changing industry dynamics.
