LIVE ROLE PLAY GROUP
Role Play with Steve Shull
The Role Play Group You've Been Waiting For. With Steve Shull, Co-Author of The Full Fee Agent (30,000+ Copies Sold)
Starting Monday, September 8, join a 10-week live Role Play Group led by Steve Shull – one of real estate's most respected coaches and co-author of The Full Fee Agent.
ENROLL NOW

This is your chance to master the 4 core conversations that drive your business:
- Commission
- Positioning
- Buyer Agreements
- New Client Discovery
When you master these, you can handle anything that comes your way.

What is a Role Play Group?
It’s a small group of agents—just like you—meeting weekly to practice the hard conversations that define real estate success.
Led personally by Steve, each session is designed to build confidence, refine your communication, and help you get more done by saying less.
These are the exact conversations that separate the agents who survive… from the agents who thrive.
Why It Works
- You’ll practice right — Real feedback, real repetition, real progress.
- You’ll learn Tactical Empathy — So clients feel heard, not pressured.
- You’ll build trust — The key to a powerful repeat and referral business.
- You’ll gain confidence — Because you’ll know what to say, and how to say it.
- You’ll be coached by a pro — Not just anyone… but a published author and trusted advisor to top agents across the country.


Ready to Level Up?
Spots are limited for this first-ever group.
Reserve your seat now and commit to 10 weeks that will change your business.
Frequently Asked Questions
Who is this for?
Agents who are committed to mastering communication and building a repeat/referral business the right way.
How big is the group?
Small enough to keep it intimate, large enough to learn from others. You’ll get individual feedback and real reps.
What if I’ve never role played before?
Perfect. You’ll learn a simple, supportive format that helps you grow fast—without the awkwardness.
Do I need to prepare anything?
Just bring your curiosity, humility, and commitment to getting better each week.
About Steve Shull
Steve Shull is not your typical real estate coach. A former NFL linebacker turned top-producing agent, Steve has spent the last three decades helping agents and teams build thriving, referral-based businesses by focusing on what truly matters—how you do business, not how much you do.
At the heart of Steve’s work is a simple but powerful belief:
“You don’t need to do more. You need to do better.”
Through his company, Performance Coaching, Steve challenges agents to break free from the never-ending chase for more leads, more transactions, and more hustle. Instead, he helps them rewire for sustainable success by mastering six key standards that redefine how real estate is done.

Don't Miss Your Chance
This group kicks off Monday, September 8. Space is limited.
Secure your spot before it's full.
Want to pay with Performance Coaching credits? Reach out to our team for assistance.