Hi! I'm Rica Ruiz.

I'm a full-time, practicing real estate broker who is uniquely adept at helping agents bring order to the chaos of their businesses, especially through Process Management and CRM.

Work With Me

"Thanks to Rica, I'm definitely moving in the right direction. I have tried coaching before and I was not thrilled with the results. Yet I was stuck in my business and clearly I needed some help. I was skeptical before our first meeting, but Rica turned out to be very warm, knowledgeable, unbelievably organized, and willing to share her expertise and help me in any way I needed."

Oksana Melnyk

San Francisco East Bay, CA

"Rica has been very helpful in pushing me forward in multiple aspects of my business. She has helped me get my CRM organized, get strategic about time blocking and daily work as well as client engagement activities such as client event planning for the year. I am grateful for Rica's expertise and perspective and would recommend her to anyone looking to grow their business."

Nicole Jacobs

San Francisco Bay Area, CA

Private Coaching

I focus on Foundations: helping you establish your client base and build the essential systems of a scalable real estate business.

What to Expect

My job as your coach is to position you to succeed at the highest level possible and keep you moving forward at all times. This does not happen by accident—it happens with consistent, deliberate effort.

There is no one-size-fits-all formula. I’ll look closely at your goals, skills, market, and resources to come up with the right strategy for you.

Then, I’ll hold you accountable for executing it. Each week the focus is very simple…do what is most important and stop doing the things that hold you back.

Topics Covered

We'll discuss all aspects of streamlining and growing your business, including...

Articulating your business goals
Identifying your strengths
Optimizing your CRM routine
Refining your growth strategies (e.g. farming, seminars, open houses, networking, etc.)
Cultivating your mindset
Staying top of mind
Mastering Tactical Empathy
Building systems and checklists
...and anything else that's on your mind!

Format & Cost

$1,600 per month for one 30-minute Zoom or phone call at a fixed time each week.

There is no contract. I only want to coach you as long as you feel you are getting value out of the process. Ideally, you would look at this as a minimum 12 to 18-month commitment.

FAQ

What's your story?

I have over 15 years of experience as a real estate agent in the Bay Area. Over the course of my career, I've been through 5 real estate coaching programs and 11 different coaches, but none of the teachings resonated deeply until I found Performance Coaching. Focusing on the Six Building Blocks has brought a clarity and authenticity to my business that was missing before, and my goal as a coach is to help you achieve the same transformation.

What's the focus of your coaching?

I focus on helping you build systems and processes to bring order to your business, as well as developing a daily CRM routine that consistently nurtures relationships to maximize repeat and referral business. I coach the way I wish I had been coached, with advice that's tailored to your specific situation and goals. Week after week, I will be your biggest advocate, cheerleader, and accountability partner.

Who would be a great fit for your coaching?

I love working with agents who are new to the industry, as well as seasoned agents who want to run their businesses in a more organized and process-driven way.

Which of the 6 Building Blocks is your favorite?

I love CRM! It used to be a huge struggle for me, but once I developed a system that worked for me, I couldn't get enough. Working my CRM consistently has been the biggest game-changer for my business.

What are some books you recommend?

I read a lot, and here are the books that have impacted me the most:

The Alchemist by Paulo Coelho
Man's Search for Meaning by Viktor Frankl
The Power of Fun by Catherine Price
The Miracle Morning by Hal Elrod
Mindset by Carol Dweck
Indistractable by Nir Eyal
The Checklist Manifesto by Atul Gawande

How do you like to spend your free time?

I love connecting people and helping others. I'm an Ambassador for the Danville Area and San Mateo Area Chambers of Commerce, and I'm Chairman of the Board for Generations United (GU), a non-profit organization that helps the under-resourced community in Redwood City. I also enjoy volunteering at Kids Against Hunger and GU, and I give 10% of my income to local and national non-profits including Fostering Wishes, St. Jude's, Mission Church and K-Love. My favorite pastime, however, is hanging out with my husband, Rob, and watching my son play guitar and run track.

Want to work with Rica?

Get started by clicking below to schedule a free consultation call.

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