Pricing is the hardest conversation in real estate — not because of comps or square footage, but because of emotion: hope, fear, ego, and the pressure to win the listing without losing it. When those emotions take over, conversations become reactive and distorted — and this free call will show you how to lead them calmly and clearly instead.
FREE CALL 1 HOUR
The Pricing Conversation Most Agents Avoid
Date: Friday, March 6th
Time: 8 AM PT / 11 AM ET
Where: Live on Zoom (link provided after registration)
Cost: Free
What you’ll learn on this call
How to lead a pricing conversation that:
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Removes you as a threat
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Reduces emotional noise
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Separates validation from clarity
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Flushes out smokescreens (“We’re not in a rush.” “We don’t have to sell.”)
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Makes sellers feel understood
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Helps them think clearly enough to make their own decision
Pricing is not about convincing someone their home isn’t worth what they think.
It’s about helping them confront one honest question:
What happens if the best buyer in the marketplace isn’t willing to pay that number?
Most agents avoid that moment.
We won’t.
This call is for you if…
Pricing still feels tense, complicated, or hope-based in your business — and you want to lead these conversations in a way that is calm, grounded, and clean… without arguing comps or “managing expectations.”
This is not about being aggressive.
It’s about being aligned.
It’s about being the trusted advisor in the room.
