90 MINUTE LIVE WEBINAR

Crack the Pricing Code

The Truth No One Is Talking About

Join Steve Shull for a powerful session, where you’ll learn how to master both pricing and fee conversations — the two moments that define your business and your income.

This is not another “pricing strategies” class.

It’s a total rewiring of how you think, speak, and operate in every listing conversation.

Because once you can crack the pricing code, you can change your business forever.

Tuesday, November 18th 12:30 PM PT / 3:30 PM ET

In this 90-minute session, you’ll learn:

✔ The 24 pricing scenarios that have silently crippled agents for years
✔ Why logic fails when emotion rules (and how to calm the amygdala)
✔ How to position price as a discovery process, not a verdict
✔ How to guide sellers to see the truth for themselves — without debate, pressure, or convincing
✔ The difference between price and belief — and how one unlocks the other

Bonus Downloads — Yours Instantly Upon Registration

When you register, you’ll immediately receive two exclusive tools to help you start applying the principles right away:

The Principle of Believability in Pricing
Understand why homes don’t sell because of price — they sell because of belief. This guide unpacks the psychology behind pricing that buyers trust and engage with.
Making People Feel Safe Enough to See the Truth
The framework for creating emotional safety in high-stakes conversations — so you can guide clients toward clarity without pressure, debate, or convincing.

These resources will prepare you for the live session and help you integrate the material into your next listing conversation.

What You'll Learn

Blow Up The Excuses

We’ll dismantle the most common lies agents tell themselves:

“I need to be flexible.”
“I don’t want to miss out.”
“I work better with freedom.”

You don’t have a time problem. You have an execution problem.

Rewire the Resistance

Understand the real reason you resist structure:

Your brain is wired for survival, not success
You’ve mistaken freedom for flailing
You’re addicted to urgency, not impact

We’ll expose the emotional root of your time dysfunction—and show you how to shift it

Build a Mastery-Based Calendar

You’ll walk away with a very practical and executable system for time blocking.

Only do what’s on the calendar
Block out what matters most
Let go of what doesn’t get done
End the day with clarity, not decision fatigue

Your calendar will become your North Star—a tool that eliminates stress and tells you exactly what to do, every day.

Create a Foundation for Mastery

This isn’t just about productivity.
This is about how you build trust, confidence, and consistency in your business.

Time Optimization fuels:

Strategic Execution
Consistent Relationship Cultivation
A Full-Fee, Referral-Based Business

Stop convincing. Start leading.

Master the conversation that defines your business.

Can't attend live? A recording will be sent out to all registrants after the class.