The Most Important Question

As this year winds down, you’re about to be hit—again—with an avalanche of advice.

New plans.

New systems.

New scripts.

New strategies.

New “proven models.”

Everyone telling you what worked for them.

Everyone telling you what you should do next year.

And almost none of it starts with the only question that actually matters: What works for you?

Not what worked for the top producer on Instagram.

Not what worked for the agent in a different market, with a different personality, a different tolerance for pressure, a different life.

Not what your broker, your coach, or your office says you should be doing.

What works for you.

And here’s the uncomfortable truth most agents never slow down enough to face:

If you don’t figure that out, you will spend your entire career chasing other people’s answers—and wondering why nothing ever quite fits.

▶️ The Real Work Isn’t Imitation. It’s Interpretation.

Yes—study successful people.

Yes—learn principles.

Yes—pay attention to patterns.

But there’s a massive difference between learning and copying. 

Most agents copy.

Very few interpret.

Copying sounds like this:

• “They’re doing video, so I should do video.”
• “They’re door knocking, so I should door knock.”
• “They’re running ads, so I should run ads.”
• “They’re cold calling, so I guess I should cold call.”

Interpretation sounds like this: 

• What are they actually good at?
• What problem are they solving for clients?
• Where is the leverage really coming from?
• What would this look like if it were aligned with who I am?

 The market doesn’t reward effort.

It rewards fit.

And fit is personal.

▶️ There Is an Opening. But You Have to See It.

Every market has opportunity.

Every year has opportunity.

Every shift creates opportunity.

But here’s the part no one tells you:

Opportunity is invisible to agents who are reactive.

If you’re just responding—

to the market,

to other agents,

to fear,

to noise,

to whatever is loudest—

you’ll miss the opening every single time.

The agents who thrive aren’t the busiest.

They’re the clearest.

They slow the game down enough to ask:

• Where is the friction for clients right now?
• Where is trust breaking down?
• What are people confused, anxious, or overwhelmed by?
• How do I naturally help people think more clearly in moments like this? 

That’s the opening.

And no one can tell you what that is for you.

You have to discover it.

▶️ Your Business Is a Reflection of Your Self-Awareness

This is the part that makes people uncomfortable.

Your results aren’t random.

They’re not bad luck.

They’re not because you “haven’t found the right lead source yet.”

Your business is a mirror.

It reflects:

• How well you know yourself
• How clearly you think
• How willing you are to take responsibility
• How much you trust your own judgment

Agents who never stop chasing other people’s models aren’t lazy.

They’re disconnected.

Disconnected from:

• Their strengths 
• Their standards
• Their instincts
• Their capacity for mastery

And when you’re disconnected, you default to survival mode:

Just tell me what to do.

Just give me the plan.

Just show me the shortcut.

There are no shortcuts here.

Only ownership.

▶️ This Is a Discovery Process—Not a Formula

So what is the process you’re actually describing?

It’s not lead generation.

It’s not branding.

It’s not strategy in the traditional sense.

It’s discernment.

It’s the disciplined practice of:

• Paying attention to what gives you energy instead of draining it
• Noticing where clients consistently respond to you
• Identifying what you do better than most without forcing it
• Eliminating what looks good on paper but doesn’t work in real life

It’s asking better questions instead of demanding faster answers.

And here’s the kicker:

This process never ends.

The market evolves.

You evolve.

Your life changes.

Your standards rise.

The agents who last don’t “figure it out once.”

They keep refining.

▶️ As You Head Into the New Year, Don’t Ask for More

Don’t ask: 

• “What should I add?”
• “What am I missing?”
• “What’s the next thing?”

Ask:

• What needs to be removed?
• Where am I misaligned?
• What am I doing because I think I should—not because it actually works for me?
• What standard am I willing to hold myself to next year?

More isn’t the answer.

Better is.

▶️ This Is the Work Behind The Performance Six

This entire conversation sits at the heart of The Performance Six.

Because mastery in real estate doesn’t come from doing everything.

It comes from doing the right things, at a higher standard, with consistency. 

• Practicing Mindfulness → seeing reality clearly instead of reacting to noise
• Optimizing Time → doing what matters most, not what’s loudest
• Cultivating Relationships → building trust, not transactions 
• Implementing Process → creating stability instead of chaos
• Mastering Communication → helping people think clearly
• Acting Strategically → doing less, better, on purpose

As this year ends and the next begins, the real question isn’t:

What am I going to do next year?

It’s: Who am I willing to become—and what standard am I willing to hold myself to?

Because when that’s clear, the strategy reveals itself.

And no one else can do that work for you.

🔴 If This Hit… Don’t Scroll Past It

If you’re nodding while reading this, here’s what that probably means:

You’re not looking for another tactic.

You’re not looking for another “idea.”

You’re not looking to do more. 

You’re looking for structure.

You’re looking for standards.

You’re looking for a way to operate at a higher level—consistently.

That’s exactly what The Performance Six Daily Coaching Program was built for.