LIVE SIX-WEEK CLASS

Business by Design

with Steve Shull

& Zach Zeldner

A 6-week intensive for agents who want a business that compounds—not one they have to chase.

STARTS Thursday, May 14th 2026

FORMAT Live Zoom · 90 Minutes per Week

INVESTMENT $2,500 Early Bird (ends April 24th) · $3,000 after

ENROLL NOW

Sound familiar?

You know what to do.
You're just not doing it—consistently.

Most agents aren't failing because they lack information. They're failing because they don't have a system that replaces motivation with standards.

—Chasing business instead of cultivating it

—Feeling busy, but never truly in control

—Relying on motivation instead of standards

—Knowing what to do, but not doing it consistently

What this really is

Not another course.
A business operating system.

You're not here to collect tactics. You're here to design a business that runs on trust, standards, and process.

Trust compounds. This program shows you how to build it—by design.

This 6-week bootcamp is for agents who want to stop negotiating with themselves—and start operating at a genuinely higher level.

A clear business philosophy

Rooted in trust and standards—not hustle, hacks, or noise.

A process-driven model

That removes stress, emotion, and inconsistency from daily operations.

A repeat & referral engine

Designed to compound over time—your primary growth channel.

A white-glove client experience

Delivered consistently, without sacrificing ease or excellence.

Clarity on what to eliminate

A sharper sense of what deserves your yes—and what doesn't.

Is this for you?

Built for agents who want
clarity, structure, and longevity.

This isn't a program for everyone—and that's by design.

This is for agents who

Pride themselves on service and professionalism
Want repeat and referral as their primary growth engine
Want structure, clarity, and longevity in their business
Are done with hustle, hacks, and noise
Want standards—not motivation—to run their business

This is not for agents seeking

Lead generation tricks
Scripts and dialogues
Shortcuts or quick wins

The curriculum

Six weeks. Six foundations.

Every Thursday · 1–2:30 PM PT / 4–5:30 PM ET · Starting May 14, 2026

1Week

What Business Are You Actually Building?

Define your model, your identity, and your filters for taking on the right clients.

2Week

Standards, Practices & Disciplines

Replace feelings and urgency with a structured framework for intentional execution.

3Week

The Power of Process

Build a checklist-driven business that removes dropped balls and inconsistency.

4Week

Building Your Own System

Create a process you actually own—because borrowing systems doesn't create consistency.

5Week

Defining the Client Experience

Learn what a great experience actually is—and why it's what drives referrals.

6Week

Auditing & Elevating the Experience

Review real deals through a new lens and grow through awareness, not just activity.

What's included

The program—plus everything you need to execute.

Enrollment includes the 6-week live program and a set of bonuses designed to help you implement what you learn immediately.

📋

Checklist Template

A ready-to-use checklist template so you can start building your process-driven business from day one.

Building Your Foundation

📁

Library of Sample Checklists & Email Templates

A curated library of real-world checklists and client communication templates you can adapt and make your own.

Full Library Access

📞

Quarterly Check-In Calls

Stay accountable and keep building. Join Steve and Zach for quarterly check-in calls throughout 2026 to review, refine, and elevate your business.

Ongoing Through 2026

💻

Bonus Tech Session with Caroline Wilkins

A dedicated session with Caroline Wilkins, Director of Operations, covering how to implement your systems in Compass and Google Suite.

Two Tracks Available

♾️

Lifetime Access to Future BBD Classes

Once you're in, you're in. All enrolled participants can join any future Business by Design cohort at no additional cost—so your investment compounds just like your business.

Included Forever

As a result of Business by Design...

Real agents. Real results.

I have begun to transform my thinking to ensure the client experience is above all else in my business.

Josh Dawson

I've gone from having a lot of ideas with no clear structure, to having a system I can follow for each listing. Now I have a process for staying ahead of each step by communicating to clients with email templates. It's made me feel more in control of my business.

Justin Zinkowski

We have taken our rudimentary systems we thought were all encompassing, and elevated our workflow and systems to a whole other level. We are saving time with templates and schedules, closing gaps, being more proactive with clients vs reactive, and heading off last minute emergencies. The client experience and feedback is already being felt across the board.

John Dunham

I've transformed the way I run my business and deliver a professional client experience. I've implemented clear systems, including transaction checklists and proactive communication, that allow me to stay ahead of every deal and guide my clients with confidence. My clients now feel informed, supported, and empowered from start to finish, which has led to stronger relationships and more referrals.

Nick Orlando

I completely restructured how I guide clients—from initial consultation through close of escrow. For every seller, I now have a detailed, step-by-step system with over 170 touchpoints and 20+ email templates, all organized in Google Suite for greater flexibility and team adoption. The program also helped me implement more effective tracking tools, like dedicated calendars for each client, which has significantly improved my organization and ability to manage multiple transactions at once. This was a highly impactful program that elevated my professionalism and made me work smarter. It has made a meaningful difference in how I run my business and serve my clients.

Stephanie Sills

Your instructors

Philosophy meets execution.

Steve Shull

Performance Coach · 30+ Years

One of the most respected performance coaches in real estate. Steve has spent over three decades helping agents build full-fee, repeat-and-referral businesses rooted in standards and mastery.

Co-author of The Full Fee Agent and creator of The Performance Six—a framework for sustainable, mastery-driven success.

Zach Zeldner

Top Producer · Real-World Execution

One of the most productive agents in the country. Zach's business is focused, disciplined, and built entirely around a white-glove client experience.

His results speak for themselves—and his process is exactly what this program teaches.

$1B+ Career Sales

99% Repeat & Referral

0 Gimmicks

READY?

Stop negotiating with yourself.
Start operating at a higher level.

Six weeks. A business built on trust, standards, and process.
One that compounds—not one you have to chase.

ENROLL AT EARLY BIRD PRICE

Price increases to $3,000 after April 24th · Coaching credits cannot be applied.