Start Here


Small Group Coaching


Join a live coach and 10-20 like-minded agents for a daily dose of problem solving, feedback, learning, and support.



"I have been coaching with Steve for 15 years and enjoyed every minute of it.

He is one of the smartest and hardest working people I know. He has taught me the mindset, the daily schedule, the systems and how to track my numbers to propel my business forward. I have especially enjoyed his teaching me tactical empathy, the people skills of real estate which has helped me professionally and personally. He undoubtedly is the best real estate coach in the business."

Sean McGlynn
Woodland Hills, CA

What to Expect


Every day we ask: “Who has something they want to bring up to the group?” What follows are 30 minutes of intense coaching: role playing, problem solving, feedback, and pushing the boundaries of the comfort zone.

You’ll get as much one-on-one coaching as you’re willing to ask for. You’ll also get feedback from your peers, and you’ll watch them get coached on the issues and opportunities in their businesses—which will probably be a lot like yours.

Your coaching group will become an invaluable sounding board for working through your challenges. No topic or situation is off-limits, and no two calls are the same!

Topics Covered


We can talk about any and everything related to your life and business, including but not limited to:

  • Mindset
  • Time blocking
  • CRM
  • Process management
  • Tactical empathy
  • Numbers tracking
  • Growth strategies
  • Team building
  • Commission
  • Your exit strategy


Groups of 10-20 agents

30 minute Zoom calls Monday - Thursday at 5:30 AM, 7:00 AM, and 7:30 AM PST

Participate in as many calls as you like per day. Each group is different!


Join at any time.

All calls are paid for in advance, and there is never an obligation to renew.



$1,900 per quarter

$7,600 $6,000 per year (save 20%)


Meet Your Coach

Steve Shull

Lead Coach
Founder & CEO of Performance Coaching

Steve Shull is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents. After three decades and over 60,000 hours of one-on-one coaching, he knows more about real estate agents than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives.

Steve grew up outside of Philadelphia and earned his bachelor’s degree from The College of William and Mary and his MBA from The University of Miami. In 2007, he was one of the founding partners of Teles Properties, where he helped the company open four offices in Beverly Hills, Brentwood, Newport Beach, and Pasadena before leaving in 2012. He has two daughters with his wife, Katerina, and they live in Brentwood, CA.

Enroll in Small Group Coaching

Quarterly Package



Yearly Package (SAVE 20%)

$7,600 $6,000


Not ready to enroll yet? Book a free consultation and get all your questions answered.