Small Group Coaching
Join a live coach and 10-20 like-minded real estate agents for a daily dose of problem solving, feedback, learning, and support.
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"Being surrounded by like-minded colleagues who prioritize learning and evolving has changed my life for the better. My coaching calls are my office. I'm curious every day to see where we are headed and so grateful for the support of the performance coaching community. It is so much more than business coaching!"
⭐⭐⭐⭐⭐ CINDY F.

You’re the boss…and it’s lonely at the top.
Being a real estate agent means everything in your business is up to you, and calling all the shots is not easy.
- Every day brings a new problem
- There’s always more to do than you have time for
- No one ever trained you for most of this stuff
- Your office mates can’t (or won’t) help you
- And there’s nowhere else to turn!
You need a real estate brain trust.
This program is the place to…
✔ Get expert answers to your urgent business problems
✔ Get immediate feedback from a live coach
✔ Test your ideas and skills in a safe space
✔ Learn from other agents facing the same issues
✔ Find real connection and support from trusted peers
How It Works
Calls take place every Monday - Thursday at 5:30, 7:00, and 12:00 PM PT. Join whichever call best fits your schedule!

30 minutes a day
Every day we ask: “Who has something they want to bring up to the group?” What follows are 30 minutes of intense coaching: role playing, problem solving, feedback, and pushing the boundaries of the comfort zone. No topic or situation is off-limits, and no two calls are the same!

1 expert coach
Each group is led by one dedicated coach, an experienced agent who does business the Performance Coaching way—sustainable, scalable, and stress-free. They moderate the conversation and offer solutions, perspective, and feedback.

10 - 20 agents
Everyone in the group is committed to the same journey: building a business to thrive, not just survive. It’s a safe space to ask, share, try, fail, and try again. You’ll learn from their experience and watch them get coached on the same issues and opportunities you’re facing.
What will we talk about?
Everything about your business is on the table—including how it affects your personal life. Here are some of the topics that often come up.
- Mindset and stress management
- Commission—how to charge a full fee
- Communication with clients and other agents
- Time management
- Relationship building and CRM
- Building efficient systems and processes
- Setting and maintaining high standards
- Growing in a sustainable way
- Building a high-performance team
- Authentic marketing strategies
- Your exit strategy
- ...and more!
Meet Your Coach

Steve Shull
Head Coach & Founder of Performance Coaching
Steve Shull is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents. After three decades and over 60,000 hours of one-on-one coaching, he knows more about real estate agents than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives.
Steve grew up outside of Philadelphia and earned his bachelor’s degree from The College of William and Mary and his MBA from The University of Miami. In 2007, he was one of the founding partners of Teles Properties, where he helped the company open four offices in Beverly Hills, Brentwood, Newport Beach, and Pasadena before leaving in 2012. He has two daughters with his wife, Katerina, and they live in Brentwood, CA.
Join Small Group Coaching
And become part of the brain trust that will take your real estate business to the next level
Not ready to enroll yet? Book a free consultation and get all your questions answered.