REWIRED

Most people don’t fail in real estate because of the market, the competition, or the economy.

They fail because they never learn to stop avoiding the very things that would set them free.

Avoidance becomes the operating system.

Chaos becomes the strategy.

Survival becomes the identity.

And slowly, people forget what it feels like to be fully alive in their work — grounded, intentional, focused, and in control of their standards.

This time of year exposes that reality more than any other.

The rush.

The noise.

The pressure.

The belief that “later” will somehow be easier than “now.”

But later is always more expensive.

The pain of now is always less than the pain of later.

And this is why the theme for 2026 is simple:

Rewire your brain from survival to success — from average to elite.

▶️ Nick Saban’s Five Choices — And Why His Voice Matters

Before going further, it’s worth knowing who this message comes from.

Nick Saban is widely regarded as one of the greatest coaches in the history of sports — not just college football.

Seven national championships.

Multiple undefeated seasons.

A decades-long track record of developing elite performers. 

But his real genius goes far beyond football.

Saban is a master of human performance, standards, discipline, and building a culture where excellence is normal and average is unacceptable.

Business leaders study him.

Military leaders study him.

Coaches worldwide quote him.

And virtually every athlete who played for him talks about how he changed not just their performance — but their life.

So when Saban says there are five choices in life…

• Bad
• Average
• Good
• Excellent
• Elite

…he isn’t talking about sports.

He’s talking about human potential.

Most people wake up and settle at “good.”

But “good” is just ability — the baseline of what your talent allows.

Saban’s real insight — and the one that matters deeply for every real estate professional — is this:

“Excellent and Elite require special intensity, special focus, and special commitment — not once in a while, but all the time.”

Excellence is a choice.

Eliteness is a standard.

Neither happens by accident.

Both require rewiring.

▶️ What REWIRED Really Means

Rewired means you stop letting your survival brain run the show.

Rewired means you stop reacting and start intentionally choosing how you want your life and business to operate.

Rewired means you move from:

• More → Better
• Hoping → Executing
• Chasing → Cultivating
• Effort → Strategic Effort
• Emotional chaos → Standards-based clarity

Rewiring is not motivational.

It is neurological.

It is the process of breaking old patterns — distraction, fear, avoidance, inconsistency — and replacing them with a new internal operating system:

Mindfulness.

Standards.

Process.

Communication.

Strategic execution.

That is The Performance Six.

That is the center of everything we do.

That is how you move from good → excellent → elite.

▶️ Game Plan 2026 — The First Step Toward Becoming Elite

Most business plans fail because people treat them like wishlists.

But elite performers don’t wish.

They define.

They commit.

They execute with clarity and focus.

Game Plan 2026 isn’t about setting goals. 

It’s about:

• Rewiring how you think
• Rewiring how you make decisions
• Rewiring how you manage time
• Rewiring how you cultivate relationships
• Rewiring how you execute
• Rewiring how you build a business that lasts

This is the bridge between where you are and where elite lives.

This is the reset agents desperately need — the point where “I want to be better” becomes “I’m operating at a higher standard.”

This is the entry point into the Rewired year ahead. 

▶️ The 26% Off Project — The Doorway, Not the Destination

Once a year — only during Black Friday weekend — we open the door wider.

The 26% Off Project isn’t a sale.

It’s an invitation.

A window for anyone who is ready to stop living at the good level…

…and begin the work of becoming excellent or elite.

Not because January is coming.

Not because people feel behind.

Not because there’s pressure to join something.

Because for many, this is the moment when they stop avoiding themselves.

The discount is simply the doorway.

The transformation is what happens when you walk through it. 

▶️ The Real Question — Which Level Will You Choose?

According to Saban, we all make a decision — consciously or not — about the level we operate at.

• Bad
• Average
• Good
• Excellent
• Elite

These aren’t talent levels.

They’re commitment levels.

And in real estate, the difference between good and elite has nothing to do with the market —

and everything to do with:

• How you think
• How you show up
• How you execute
• How you honor your standards
• How you manage your time
• How you build trust
• How you communicate 
• How you reduce noise
• How you navigate adversity
• How you handle the moment in front of you

Elite agents are not the busiest.

They are the most disciplined.

Elite agents are not the loudest.

They are the most consistent.

Elite agents are not the most talented.

They are the most committed to doing the right things, the right way, every day — the core of The Performance Six.

▶️ Here’s the truth:

You can’t drift into excellence.

You can only decide your way into it.

This week — right now — is a moment of decision.

Not because a sale ends Sunday.

But because the life and business you want will be created by what you choose now, not later.

Later is a trap.

Later is a lie.

Later costs more.

And the future belongs to those who choose elite long before circumstances demand it.

▶️ REWIRED is the path.

Game Plan 2026 is the starting point.

And this moment is the opportunity.

Not a pitch.

A choice.

What level will you choose?