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Our Coaches

Steve Shull

Founder | Performance Coaching

I grew up outside of Philadelphia, Pennsylvania. I attended The College of William and Mary in Williamsburg, Virginia. I graduated with a BS Degree in 1980. I then played four years in the NFL as a linebacker with the Miami Dolphins. I was one of the tri-captains in the 1982 Super Bowl. A knee injury ended my career in 1983. I then went to graduate school at The University of Miami and received my MBA.

I worked on Wall Street as an institutional fixed-income salesperson for five years. From 1991 thru 1993 I sold residential real estate in the Fullerton, CA. area. In my first year with my partner, we closed 53 transactions. In my second year we were on pace to sell 100 homes when I came up with the idea to create a coaching program which marked the beginning of my real estate coaching career in 1993.

In 2007 I was one of the founding partners of Teles Properties. I helped the company open four offices in Beverly Hills, Brentwood, Newport Beach and Pasadena before leaving in 2012. I am married.

My wife Katerina and I have two daughters and we live in Brentwood, CA.

Dana Green

CEO/Team Lead & Realtor | Dana Green Team

Dana Green has been Lafayette’s #1 Realtor for 15 straight years and #1 in Lamorinda since 2010. Her passion and innovative approach to the industry lead her to become a trendsetter in Bay Area residential real estate. As one of the first in the business to employ a ‘specialty team’ concept, Dana built a team where each member plays a critical and expert role in the transaction process – ensuring that quality of work is shown through every element touched.  

Dana is a market maker, natural “connecter” and master of her craft. A few of her accolades include a #17 ranking for Mid-Size Teams on REAL Trends list of the Top 1,000 U.S. Agents in 2022, she was deemed the MVP of Bay Area Real Estate by REAL Trends and LuxeSF in 2019 and has been rated #11 Realtor on ‘The Leading 100 – Top Performers in Bay Area Real Estate for 2022.

Processes & Checklists MasterclassThe Ultimate Team Playbook 

 Jonathan Lack 

Principal | ROI Ventures, LLC

Jonathan Lack has been the President & COO of the Sally Forster Jones Group based in Los Angeles since July 2021 and a Strategic Planning & Marketing Advisor for the Carey Hagglund Condy Team based on Marin County since 2018. Jonathan has consulted with several real estate teams across the country helping them develop a strategic approach to running their practices.

Jonathan has conducted strategic planning webinars in conjunction with Steve Shull of Performance Coaching. Jonathan Lack is a serial entrepreneur and turnaround specialist focused on top line growth for bottom line results. Jonathan has over 30 years of management and strategic planning experience in both consumer and business-to-business markets (e.g., start-ups, mid-size, and Fortune 500) in a variety of industries (e.g., financial services, food & beverage, information services, healthcare, Internet, manufacturing, real estate, retail, and telecom).

Jonathan is also trained in conflict resolution having worked in an Israeli-Palestinian cooperative project in the Middle East for two years. Jonathan earned an MBA from the University of Pennsylvania's Wharton School of Business, a Master's in International Relations from Johns Hopkins University's School for Advanced International Studies (SAIS) and a BA in Middle East Studies from the University of California at Berkeley. Jonathan is the author of Plan to Turn Your Company Around in 90 days published by Apress.

Caroline Wilkins 

CRM Expert & Coach

Caroline has spent the last decade helping people leverage technology to grow their businesses. For the last 8 years, she has been working with hundreds of top producing agents and teams across the country on how to leverage CRM to manage and grow their business. She brings experience from her time at BoomTown, Contactually, and Compass.

Susie Adamson

Operations/Systems Expert & Coach

Susie is a seasoned professional in the real estate industry, and she is driven by a mission to empower agents to achieve more with less stress through operational mastery, efficiency, and focus. With a strong corporate background in senior levels of advertising, marketing, and brand consulting, Susie brings a unique perspective to the real estate market, and her team consistently ranks in the top 1.5% of small teams in the country.

Throughout her career, Susie has honed her skills in delivering the highest level of client service through an uncommon expertise in process management–optimizing workflows and systems for maximum efficiency. She is passionate about helping agents overcome challenges and reach their full potential, providing them with the practical tools and strategies they need to increase their bandwidth and energy to grow and scale their business.

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